#69443A

Closest named color: Purple Brown (#673A3F). oklch(42.6% 0.054 35.8), rgb(105, 68, 58).

Aa

White text reads best on this color (8.43:1).

About this color

#69443A is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.054 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 8.43:1.

Hue familyReds
Lightnessdark (43%)
Chromamuted (0.054)
Temperaturewarm
Nearest namePurple Brown (#673A3F)
Black text2.48:1
White text8.43:1

Values

HEX#69443A
RGBrgb(105, 68, 58)
HSLhsl(13, 29%, 32%)
OKLCHoklch(42.6% 0.054 35.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #69443A 8.43:1 AAA Lc -93.5 Preferred for body text
Black text on #69443A 2.48:1 Fails Lc 15.0 Dividers and decoration only
#69443A text on white 8.43:1 AAA Lc 89.0 Fine for body text
#69443A text on black 2.48:1 Fails Lc -13.3 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F8F4F3

    oklch(97% 0.005 34.3)

  2. Step 100

    100

    #F0E8E6

    oklch(93.7% 0.009 34.3)

  3. Step 200

    200

    #E4D5D1

    oklch(88.4% 0.018 35.3)

  4. Step 300

    300

    #D4BAB3

    oklch(80.9% 0.031 35.5)

  5. Step 400

    400

    #BE968B

    oklch(70.7% 0.051 35.9)

  6. Step 500

    500

    #AD7C6E

    oklch(63.2% 0.065 36.6)

  7. Step 600

    600

    #986457

    oklch(55.6% 0.071 34.7)

  8. Step 700

    700

    #815347

    oklch(49% 0.065 35.3)

  9. Step 800

    800 (this color)

    #69443A

    oklch(42.6% 0.054 35.8)

  10. Step 900

    900

    #563A32

    oklch(37.8% 0.042 36.6)

  11. Step 950

    950

    #32221D

    oklch(27% 0.026 38.1)

Export this scale for Tailwind in the Tailwind colors tool

#69443A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4D49390.052
Deuteranopia (no green cones)#56503A0.047
Tritanopia (no blue cones)#713F410.025
Achromatopsia (no color)#4D4D4D0.055

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #69443A

    #69443A

    oklch(42.6% 0.054 35.8)

  • #275662

    #275662

    oklch(42.6% 0.055 216.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #69443A

    #69443A

    oklch(42.6% 0.054 35.8)

  • #68424A

    #68424A

    oklch(42.5% 0.054 5.9)

  • #63492E

    #63492E

    oklch(42.7% 0.054 66.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #69443A

    #69443A

    oklch(42.6% 0.054 35.8)

  • #275853

    #275853

    oklch(42.5% 0.054 186.5)

  • #35526B

    #35526B

    oklch(42.7% 0.054 245.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #69443A

    #69443A

    oklch(42.6% 0.054 35.8)

  • #355842

    #355842

    oklch(42.7% 0.055 155.7)

  • #464C6D

    #464C6D

    oklch(42.5% 0.055 275.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #69443A

    #69443A

    oklch(42.6% 0.054 35.8)

  • #475433

    #475433

    oklch(42.5% 0.054 126.1)

  • #275662

    #275662

    oklch(42.6% 0.055 216.8)

  • #564767

    #564767

    oklch(42.6% 0.055 305.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69443A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #69443A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.