#694430
Closest named color: Purple Brown (#673A3F). oklch(42.4% 0.06 49), rgb(105, 68, 48).
Aa
White text reads best on this color (8.50:1).
About this color
#694430 is a dark, muted brown. In OKLCH its lightness is 42%, its chroma 0.060 and its hue 49°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.043 away. White text reads best on it, at 8.50:1.
| Hue family | Browns |
| Lightness | dark (42%) |
| Chroma | muted (0.060) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.47:1 |
| White text | 8.50:1 |
Values
| HEX | #694430 |
| RGB | rgb(105, 68, 48) |
| HSL | hsl(21, 37%, 30%) |
| OKLCH | oklch(42.4% 0.06 49) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694430 | 8.50:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #694430 | 2.47:1 | Fails | Lc 14.9 | Not readable |
| #694430 text on white | 8.50:1 | AAA | Lc 89.1 | Fine for body text |
| #694430 text on black | 2.47:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F3
oklch(97.2% 0.004 56.4)
-
Step 100
100
#F0E8E4
oklch(93.6% 0.01 48.6)
-
Step 200
200
#E5D6CE
oklch(88.6% 0.02 50.1)
-
Step 300
300
#D4BBAD
oklch(81% 0.035 51.2)
-
Step 400
400
#BE9782
oklch(70.7% 0.056 49.7)
-
Step 500
500
#AE7D63
oklch(63.2% 0.072 48.9)
-
Step 600
600
#996549
oklch(55.6% 0.079 48.9)
-
Step 700
700
#82543B
oklch(49.1% 0.072 49)
-
Step 800
800 (this color)
#694430
oklch(42.4% 0.06 49)
-
Step 900
900
#563A2B
oklch(37.7% 0.047 49)
-
Step 950
950
#332219
oklch(27% 0.031 48.9)
#694430 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E482E | 0.050 |
| Deuteranopia (no green cones) | #575030 | 0.046 |
| Tritanopia (no blue cones) | #723D3F | 0.038 |
| Achromatopsia (no color) | #4D4D4D | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694430
#694430
oklch(42.4% 0.06 49)
- #265468
#265468
oklch(42.3% 0.06 229)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694430, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.043
- Mud Brown #60460F ΔE 0.043
- Brownish Purple #76424E ΔE 0.055
- Milk Chocolate #7F4E1E ΔE 0.058
- Chestnut #742802 ΔE 0.068
- Medium Brown #7F5112 ΔE 0.068
- Saddle Brown #8B4513 ΔE 0.070
- Olive Brown #645403 ΔE 0.071
Use #694430 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.