#694368
Closest named color: Brownish Purple (#76424E). oklch(44% 0.076 327.7), rgb(105, 67, 104).
Aa
White text reads best on this color (8.06:1).
About this color
#694368 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.076 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 8.06:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.076) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.60:1 |
| White text | 8.06:1 |
Values
| HEX | #694368 |
| RGB | rgb(105, 67, 104) |
| HSL | hsl(302, 22%, 34%) |
| OKLCH | oklch(44% 0.076 327.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694368 | 8.06:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #694368 | 2.60:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #694368 text on white | 8.06:1 | AAA | Lc 87.8 | Fine for body text |
| #694368 text on black | 2.60:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EE
oklch(93.6% 0.013 329.6)
-
Step 200
200
#E2D4E2
oklch(88.5% 0.024 325.8)
-
Step 300
300
#D1B7CF
oklch(80.9% 0.044 328.4)
-
Step 400
400
#B991B7
oklch(70.6% 0.071 327.9)
-
Step 500
500
#A776A6
oklch(63.2% 0.09 327.3)
-
Step 600
600
#925E91
oklch(55.7% 0.098 327.5)
-
Step 700
700
#7C4D7B
oklch(49.1% 0.091 327.6)
-
Step 800
800 (this color)
#694368
oklch(44% 0.076 327.7)
-
Step 900
900
#523652
oklch(37.7% 0.059 326.7)
-
Step 950
950
#302030
oklch(27% 0.037 326.5)
#694368 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414D69 | 0.070 |
| Deuteranopia (no green cones) | #4A5267 | 0.065 |
| Tritanopia (no blue cones) | #6B4651 | 0.042 |
| Achromatopsia (no color) | #505050 | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694368
#694368
oklch(44% 0.076 327.7)
- #335E3A
#335E3A
oklch(44% 0.076 148)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694368, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Dusty Grape #545775 ΔE 0.062
- Purple Brown #673A3F ΔE 0.065
- Dusk #4E5481 ΔE 0.067
- Dark Mauve #874C62 ΔE 0.067
- Twilight #4E518B ΔE 0.073
- Light Eggplant #894585 ΔE 0.077
- Dull Purple #84597E ΔE 0.083
Use #694368 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.