#694358

Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.061 345.7), rgb(105, 67, 88).

Aa

White text reads best on this color (8.25:1).

About this color

#694358 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.061 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 8.25:1.

Hue familyReds
Lightnessdark (43%)
Chromamuted (0.061)
Temperaturewarm
Nearest nameBrownish Purple (#76424E)
Black text2.54:1
White text8.25:1

Values

HEX#694358
RGBrgb(105, 67, 88)
HSLhsl(327, 22%, 34%)
OKLCHoklch(43.4% 0.061 345.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #694358 8.25:1 AAA Lc -93.0 Preferred for body text
Black text on #694358 2.54:1 Fails Lc 15.6 Dividers and decoration only
#694358 text on white 8.25:1 AAA Lc 88.4 Fine for body text
#694358 text on black 2.54:1 Fails Lc -13.8 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F8F4F6

    oklch(97.1% 0.005 345.3)

  2. Step 100

    100

    #EFE7EB

    oklch(93.5% 0.01 345.4)

  3. Step 200

    200

    #E3D4DC

    oklch(88.4% 0.02 344)

  4. Step 300

    300

    #D3B8C6

    oklch(81% 0.036 345.3)

  5. Step 400

    400

    #BB93A8

    oklch(70.7% 0.056 345.8)

  6. Step 500

    500

    #AA7893

    oklch(63.1% 0.072 345.8)

  7. Step 600

    600

    #95607D

    oklch(55.6% 0.079 346)

  8. Step 700

    700

    #7F4F6A

    oklch(49.1% 0.074 345.4)

  9. Step 800

    800 (this color)

    #694358

    oklch(43.4% 0.061 345.7)

  10. Step 900

    900

    #543747

    oklch(37.6% 0.048 345.4)

  11. Step 950

    950

    #31212A

    oklch(27.1% 0.029 344.4)

Export this scale for Tailwind in the Tailwind colors tool

#694358 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#464B590.063
Deuteranopia (no green cones)#4F51570.059
Tritanopia (no blue cones)#6E434A0.025
Achromatopsia (no color)#4F4F4F0.061

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #694358

    #694358

    oklch(43.4% 0.061 345.7)

  • #2D5B49

    #2D5B49

    oklch(43.3% 0.06 166.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #694358

    #694358

    oklch(43.4% 0.061 345.7)

  • #5E4668

    #5E4668

    oklch(43.3% 0.062 315.7)

  • #6E4346

    #6E4346

    oklch(43.4% 0.06 15.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #694358

    #694358

    oklch(43.4% 0.061 345.7)

  • #425836

    #425836

    oklch(43.3% 0.06 135)

  • #1F5B5B

    #1F5B5B

    oklch(43.3% 0.061 195.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #694358

    #694358

    oklch(43.4% 0.061 345.7)

  • #555329

    #555329

    oklch(43.4% 0.061 106.3)

  • #27586A

    #27586A

    oklch(43.5% 0.06 224.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #694358

    #694358

    oklch(43.4% 0.061 345.7)

  • #644C29

    #644C29

    oklch(43.4% 0.06 75.5)

  • #2D5B49

    #2D5B49

    oklch(43.3% 0.06 166.1)

  • #3A5272

    #3A5272

    oklch(43.3% 0.061 255.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694358, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #694358 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.