#694348
Closest named color: Purple Brown (#673A3F). oklch(42.8% 0.053 10.9), rgb(105, 67, 72).
Aa
White text reads best on this color (8.40:1).
About this color
#694348 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.053 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.025 away. White text reads best on it, at 8.40:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.49:1 |
| White text | 8.40:1 |
Values
| HEX | #694348 |
| RGB | rgb(105, 67, 72) |
| HSL | hsl(352, 22%, 34%) |
| OKLCH | oklch(42.8% 0.053 10.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694348 | 8.40:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #694348 | 2.49:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #694348 text on white | 8.40:1 | AAA | Lc 88.9 | Fine for body text |
| #694348 text on black | 2.49:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#F0E7E8
oklch(93.5% 0.01 9.5)
-
Step 200
200
#E4D5D6
oklch(88.5% 0.017 12.8)
-
Step 300
300
#D4B9BC
oklch(81% 0.031 10.2)
-
Step 400
400
#BD9499
oklch(70.6% 0.05 10.2)
-
Step 500
500
#AC7A80
oklch(63.1% 0.063 11.1)
-
Step 600
600
#976269
oklch(55.5% 0.069 10.9)
-
Step 700
700
#815158
oklch(49.1% 0.065 10.2)
-
Step 800
800 (this color)
#694348
oklch(42.8% 0.053 10.9)
-
Step 900
900
#55383C
oklch(37.6% 0.042 10.2)
-
Step 950
950
#322123
oklch(27% 0.026 11.2)
#694348 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494948 | 0.058 |
| Deuteranopia (no green cones) | #525047 | 0.054 |
| Tritanopia (no blue cones) | #704045 | 0.015 |
| Achromatopsia (no color) | #4D4D4D | 0.054 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694348
#694348
oklch(42.8% 0.053 10.9)
- #285956
#285956
oklch(42.9% 0.053 190)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694348, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.025
- Brownish Purple #76424E ΔE 0.027
- Dark Mauve #874C62 ΔE 0.074
- Mud Brown #60460F ΔE 0.079
- Dusty Grape #545775 ΔE 0.082
- Milk Chocolate #7F4E1E ΔE 0.082
- Charcoal Grey #3C4142 ΔE 0.083
- Chestnut #742802 ΔE 0.086
Use #694348 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.