#694261
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.07 334.5), rgb(105, 66, 97).
Aa
White text reads best on this color (8.22:1).
About this color
#694261 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.070 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 8.22:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.070) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.55:1 |
| White text | 8.22:1 |
Values
| HEX | #694261 |
| RGB | rgb(105, 66, 97) |
| HSL | hsl(312, 23%, 34%) |
| OKLCH | oklch(43.5% 0.07 334.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694261 | 8.22:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #694261 | 2.55:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #694261 text on white | 8.22:1 | AAA | Lc 88.3 | Fine for body text |
| #694261 text on black | 2.55:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7ED
oklch(93.6% 0.012 334.1)
-
Step 200
200
#E3D4DF
oklch(88.5% 0.022 335)
-
Step 300
300
#D2B7CC
oklch(80.9% 0.042 333.6)
-
Step 400
400
#BB92B1
oklch(70.8% 0.065 335.1)
-
Step 500
500
#A9769E
oklch(63.1% 0.084 334.5)
-
Step 600
600
#945E89
oklch(55.6% 0.092 334.4)
-
Step 700
700
#7E4D74
oklch(49% 0.086 334.6)
-
Step 800
800 (this color)
#694261
oklch(43.5% 0.07 334.5)
-
Step 900
900
#54364D
oklch(37.7% 0.055 335.5)
-
Step 950
950
#31202D
oklch(27% 0.034 335.2)
#694261 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424B62 | 0.069 |
| Deuteranopia (no green cones) | #4C5160 | 0.063 |
| Tritanopia (no blue cones) | #6D444D | 0.036 |
| Achromatopsia (no color) | #4F4F4F | 0.071 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694261
#694261
oklch(43.5% 0.07 334.5)
- #2F5D40
#2F5D40
oklch(43.7% 0.07 154.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694261, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Purple Brown #673A3F ΔE 0.054
- Dusty Grape #545775 ΔE 0.066
- Dark Mauve #874C62 ΔE 0.066
- Dusk #4E5481 ΔE 0.073
- Twilight #4E518B ΔE 0.082
- Light Eggplant #894585 ΔE 0.084
- YInMn Blue #415A77 ΔE 0.087
Use #694261 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.