#694243
Closest named color: Purple Brown (#673A3F). oklch(42.5% 0.054 17.9), rgb(105, 66, 67).
Aa
White text reads best on this color (8.53:1).
About this color
#694243 is a dark, muted red. In OKLCH its lightness is 42%, its chroma 0.054 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.022 away. White text reads best on it, at 8.53:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | muted (0.054) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.46:1 |
| White text | 8.53:1 |
Values
| HEX | #694243 |
| RGB | rgb(105, 66, 67) |
| HSL | hsl(358, 23%, 34%) |
| OKLCH | oklch(42.5% 0.054 17.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694243 | 8.53:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #694243 | 2.46:1 | Fails | Lc 14.8 | Not readable |
| #694243 text on white | 8.53:1 | AAA | Lc 89.2 | Fine for body text |
| #694243 text on black | 2.46:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E7E7
oklch(93.5% 0.01 17.3)
-
Step 200
200
#E5D5D5
oklch(88.6% 0.018 17.5)
-
Step 300
300
#D5B9B9
oklch(81% 0.032 17.8)
-
Step 400
400
#BE9495
oklch(70.6% 0.051 16.8)
-
Step 500
500
#AD7A7B
oklch(63.1% 0.064 17.7)
-
Step 600
600
#986264
oklch(55.5% 0.07 17.2)
-
Step 700
700
#825153
oklch(49.1% 0.066 17.1)
-
Step 800
800 (this color)
#694243
oklch(42.5% 0.054 17.9)
-
Step 900
900
#563839
oklch(37.6% 0.043 17.1)
-
Step 950
950
#322121
oklch(26.9% 0.026 18.9)
#694243 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494843 | 0.059 |
| Deuteranopia (no green cones) | #534F42 | 0.053 |
| Tritanopia (no blue cones) | #703E43 | 0.016 |
| Achromatopsia (no color) | #4C4C4C | 0.055 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694243
#694243
oklch(42.5% 0.054 17.9)
- #245759
#245759
oklch(42.3% 0.054 198.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694243, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.022
- Brownish Purple #76424E ΔE 0.031
- Mud Brown #60460F ΔE 0.073
- Dark Mauve #874C62 ΔE 0.079
- Milk Chocolate #7F4E1E ΔE 0.079
- Chestnut #742802 ΔE 0.079
- Charcoal Grey #3C4142 ΔE 0.081
- Red Brown #8B2E16 ΔE 0.082
Use #694243 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.