#694240
Closest named color: Purple Brown (#673A3F). oklch(42.4% 0.055 22.8), rgb(105, 66, 64).
Aa
White text reads best on this color (8.55:1).
About this color
#694240 is a dark, muted red. In OKLCH its lightness is 42%, its chroma 0.055 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.023 away. White text reads best on it, at 8.55:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | muted (0.055) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.45:1 |
| White text | 8.55:1 |
Values
| HEX | #694240 |
| RGB | rgb(105, 66, 64) |
| HSL | hsl(3, 24%, 33%) |
| OKLCH | oklch(42.4% 0.055 22.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694240 | 8.55:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #694240 | 2.45:1 | Fails | Lc 14.7 | Not readable |
| #694240 text on white | 8.55:1 | AAA | Lc 89.3 | Fine for body text |
| #694240 text on black | 2.45:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E7
oklch(93.7% 0.009 26)
-
Step 200
200
#E5D5D4
oklch(88.6% 0.018 21.8)
-
Step 300
300
#D5B9B7
oklch(80.9% 0.032 22.7)
-
Step 400
400
#BF9592
oklch(70.8% 0.051 23.2)
-
Step 500
500
#AE7A77
oklch(63.1% 0.066 22.8)
-
Step 600
600
#996360
oklch(55.7% 0.071 23.1)
-
Step 700
700
#82514F
oklch(49% 0.066 22.3)
-
Step 800
800 (this color)
#694240
oklch(42.4% 0.055 22.8)
-
Step 900
900
#563937
oklch(37.8% 0.042 23.6)
-
Step 950
950
#332120
oklch(27% 0.028 22.7)
#694240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4840 | 0.057 |
| Deuteranopia (no green cones) | #534F3F | 0.053 |
| Tritanopia (no blue cones) | #713D42 | 0.020 |
| Achromatopsia (no color) | #4C4C4C | 0.055 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694240
#694240
oklch(42.4% 0.055 22.8)
- #24575B
#24575B
oklch(42.4% 0.055 202.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.023
- Brownish Purple #76424E ΔE 0.034
- Mud Brown #60460F ΔE 0.068
- Milk Chocolate #7F4E1E ΔE 0.075
- Chestnut #742802 ΔE 0.076
- Red Brown #8B2E16 ΔE 0.080
- Charcoal Grey #3C4142 ΔE 0.081
- Dark Mauve #874C62 ΔE 0.081
Use #694240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.