#69404B
Closest named color: Purple Brown (#673A3F). oklch(42.3% 0.059 2.5), rgb(105, 64, 75).
Aa
White text reads best on this color (8.62:1).
About this color
#69404B is a dark, muted red. In OKLCH its lightness is 42%, its chroma 0.059 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.022 away. White text reads best on it, at 8.62:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | muted (0.059) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.43:1 |
| White text | 8.62:1 |
Values
| HEX | #69404B |
| RGB | rgb(105, 64, 75) |
| HSL | hsl(344, 24%, 33%) |
| OKLCH | oklch(42.3% 0.059 2.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69404B | 8.62:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #69404B | 2.43:1 | Fails | Lc 14.5 | Not readable |
| #69404B text on white | 8.62:1 | AAA | Lc 89.5 | Fine for body text |
| #69404B text on black | 2.43:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#F0E7E9
oklch(93.6% 0.01 2)
-
Step 200
200
#E5D4D8
oklch(88.5% 0.02 1.4)
-
Step 300
300
#D5B8BE
oklch(80.9% 0.034 3.8)
-
Step 400
400
#BF939D
oklch(70.7% 0.055 3.4)
-
Step 500
500
#AE7886
oklch(63.2% 0.07 2.3)
-
Step 600
600
#99606F
oklch(55.6% 0.076 2.8)
-
Step 700
700
#824F5D
oklch(49% 0.071 2.3)
-
Step 800
800 (this color)
#69404B
oklch(42.3% 0.059 2.5)
-
Step 900
900
#56373F
oklch(37.6% 0.046 2.7)
-
Step 950
950
#332025
oklch(26.9% 0.03 2.1)
#69404B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46474B | 0.064 |
| Deuteranopia (no green cones) | #504F4A | 0.060 |
| Tritanopia (no blue cones) | #703D44 | 0.017 |
| Achromatopsia (no color) | #4C4C4C | 0.059 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69404B
#69404B
oklch(42.3% 0.059 2.5)
- #225851
#225851
oklch(42.2% 0.058 183.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69404B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.022
- Brownish Purple #76424E ΔE 0.027
- Dark Mauve #874C62 ΔE 0.075
- Charcoal Grey #3C4142 ΔE 0.083
- Dusty Grape #545775 ΔE 0.083
- Chestnut #742802 ΔE 0.087
- Mud Brown #60460F ΔE 0.088
- Red Brown #8B2E16 ΔE 0.089
Use #69404B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.