#694034
Closest named color: Purple Brown (#673A3F). oklch(41.7% 0.061 37.1), rgb(105, 64, 52).
Aa
White text reads best on this color (8.81:1).
About this color
#694034 is a dark, muted red. In OKLCH its lightness is 42%, its chroma 0.061 and its hue 37°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.028 away. White text reads best on it, at 8.81:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | muted (0.061) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.38:1 |
| White text | 8.81:1 |
Values
| HEX | #694034 |
| RGB | rgb(105, 64, 52) |
| HSL | hsl(14, 34%, 31%) |
| OKLCH | oklch(41.7% 0.061 37.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694034 | 8.81:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #694034 | 2.38:1 | Fails | Lc 14.0 | Not readable |
| #694034 text on white | 8.81:1 | AAA | Lc 90.0 | Fine for body text |
| #694034 text on black | 2.38:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E5
oklch(93.6% 0.01 41.9)
-
Step 200
200
#E6D5D0
oklch(88.5% 0.02 37)
-
Step 300
300
#D6B9B1
oklch(80.8% 0.035 35.9)
-
Step 400
400
#C19588
oklch(70.8% 0.057 37.1)
-
Step 500
500
#B17A6A
oklch(63.1% 0.073 36.9)
-
Step 600
600
#9C6252
oklch(55.6% 0.08 36.2)
-
Step 700
700
#855142
oklch(49.1% 0.074 36.9)
-
Step 800
800 (this color)
#694034
oklch(41.7% 0.061 37.1)
-
Step 900
900
#58392F
oklch(37.8% 0.048 38.6)
-
Step 950
950
#34211C
oklch(27% 0.031 35.3)
#694034 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4533 | 0.058 |
| Deuteranopia (no green cones) | #544E34 | 0.054 |
| Tritanopia (no blue cones) | #723A3D | 0.030 |
| Achromatopsia (no color) | #4A4A4A | 0.062 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694034
#694034
oklch(41.7% 0.061 37.1)
- #1D5462
#1D5462
oklch(41.6% 0.061 217.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694034, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.028
- Brownish Purple #76424E ΔE 0.048
- Mud Brown #60460F ΔE 0.054
- Chestnut #742802 ΔE 0.063
- Milk Chocolate #7F4E1E ΔE 0.069
- Red Brown #8B2E16 ΔE 0.073
- Rust Brown #8B3103 ΔE 0.075
- Saddle Brown #8B4513 ΔE 0.077
Use #694034 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.