#693F72

Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.095 320.4), rgb(105, 63, 114).

Aa

White text reads best on this color (8.22:1).

About this color

#693F72 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.095 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.068 away. White text reads best on it, at 8.22:1.

Hue familyPurples
Lightnessdark (44%)
Chromamoderately saturated (0.095)
Temperaturein between
Nearest nameBrownish Purple (#76424E)
Black text2.55:1
White text8.22:1

Values

HEX#693F72
RGBrgb(105, 63, 114)
HSLhsl(289, 29%, 35%)
OKLCHoklch(43.8% 0.095 320.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #693F72 8.22:1 AAA Lc -92.9 Preferred for body text
Black text on #693F72 2.55:1 Fails Lc 15.8 Dividers and decoration only
#693F72 text on white 8.22:1 AAA Lc 88.2 Fine for body text
#693F72 text on black 2.55:1 Fails Lc -14.0 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F8F4F9

    oklch(97.2% 0.008 319.4)

  2. Step 100

    100

    #EFE7F1

    oklch(93.7% 0.016 319.4)

  3. Step 200

    200

    #E3D3E6

    oklch(88.5% 0.031 320.9)

  4. Step 300

    300

    #D1B5D7

    oklch(80.8% 0.056 320.3)

  5. Step 400

    400

    #BA8FC3

    oklch(70.8% 0.088 320.5)

  6. Step 500

    500

    #A872B4

    oklch(63.2% 0.113 320.2)

  7. Step 600

    600

    #93599F

    oklch(55.6% 0.123 320.6)

  8. Step 700

    700

    #7D4988

    oklch(49.1% 0.114 320.4)

  9. Step 800

    800 (this color)

    #693F72

    oklch(43.8% 0.095 320.4)

  10. Step 900

    900

    #53345A

    oklch(37.8% 0.074 320.1)

  11. Step 950

    950

    #311F35

    oklch(27.2% 0.047 320.2)

Export this scale for Tailwind in the Tailwind colors tool

#693F72 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#384C740.084
Deuteranopia (no green cones)#4350700.076
Tritanopia (no blue cones)#6A45530.059
Achromatopsia (no color)#4F4F4F0.096

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #693F72

    #693F72

    oklch(43.8% 0.095 320.4)

  • #335E2A

    #335E2A

    oklch(43.7% 0.094 140.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #693F72

    #693F72

    oklch(43.8% 0.095 320.4)

  • #524782

    #524782

    oklch(43.7% 0.095 290.5)

  • #783A59

    #783A59

    oklch(43.9% 0.095 350.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #693F72

    #693F72

    oklch(43.8% 0.095 320.4)

  • #555602

    #555602

    oklch(43.8% 0.095 110.5)

  • #00614B

    #00614B

    oklch(43.8% 0.086 170.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #693F72

    #693F72

    oklch(43.8% 0.095 320.4)

  • #6C4B00

    #6C4B00

    oklch(43.8% 0.091 79.6)

  • #005E62

    #005E62

    oklch(43.8% 0.074 199.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #693F72

    #693F72

    oklch(43.8% 0.095 320.4)

  • #7A401B

    #7A401B

    oklch(43.7% 0.094 50.3)

  • #335E2A

    #335E2A

    oklch(43.7% 0.094 140.2)

  • #005A79

    #005A79

    oklch(43.8% 0.088 230.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693F72, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #693F72 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.