#693C40
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.064 14.5), rgb(105, 60, 64).
Aa
White text reads best on this color (9.04:1).
About this color
#693C40 is a dark, muted red. In OKLCH its lightness is 41%, its chroma 0.064 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.007 away. White text reads best on it, at 9.04:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | muted (0.064) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.32:1 |
| White text | 9.04:1 |
Values
| HEX | #693C40 |
| RGB | rgb(105, 60, 64) |
| HSL | hsl(355, 27%, 32%) |
| OKLCH | oklch(41.2% 0.064 14.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693C40 | 9.04:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #693C40 | 2.32:1 | Fails | Lc 13.4 | Not readable |
| #693C40 text on white | 9.04:1 | AAA | Lc 90.6 | Preferred for body text |
| #693C40 text on black | 2.32:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E6D4D5
oklch(88.5% 0.02 13.7)
-
Step 300
300
#D8B7B9
oklch(80.9% 0.038 13.8)
-
Step 400
400
#C39295
oklch(70.7% 0.059 14.6)
-
Step 500
500
#B3767B
oklch(63.1% 0.077 14.1)
-
Step 600
600
#9E5F64
oklch(55.7% 0.082 15)
-
Step 700
700
#874E53
oklch(49.2% 0.077 14.6)
-
Step 800
800 (this color)
#693C40
oklch(41.2% 0.064 14.5)
-
Step 900
900
#593739
oklch(37.8% 0.049 15.8)
-
Step 950
950
#342022
oklch(27% 0.031 12.8)
#693C40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444340 | 0.069 |
| Deuteranopia (no green cones) | #4F4C3F | 0.064 |
| Tritanopia (no blue cones) | #71373E | 0.019 |
| Achromatopsia (no color) | #494949 | 0.064 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693C40
#693C40
oklch(41.2% 0.064 14.5)
- #135655
#135655
oklch(41.3% 0.064 193.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693C40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.007
- Brownish Purple #76424E ΔE 0.036
- Chestnut #742802 ΔE 0.071
- Mud Brown #60460F ΔE 0.078
- Red Brown #8B2E16 ΔE 0.079
- Charcoal Grey #3C4142 ΔE 0.081
- Rust Brown #8B3103 ΔE 0.085
- Dark Mauve #874C62 ΔE 0.086
Use #693C40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.