#693A40
Closest named color: Purple Brown (#673A3F). oklch(40.8% 0.067 12.3), rgb(105, 58, 64).
Aa
White text reads best on this color (9.21:1).
About this color
#693A40 is a dark, muted red. In OKLCH its lightness is 41%, its chroma 0.067 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.004 away. White text reads best on it, at 9.21:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | muted (0.067) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.21:1 |
Values
| HEX | #693A40 |
| RGB | rgb(105, 58, 64) |
| HSL | hsl(352, 29%, 32%) |
| OKLCH | oklch(40.8% 0.067 12.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693A40 | 9.21:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #693A40 | 2.27:1 | Fails | Lc 12.9 | Not readable |
| #693A40 text on white | 9.21:1 | AAA | Lc 91.0 | Preferred for body text |
| #693A40 text on black | 2.27:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E8
oklch(93.6% 0.011 10.3)
-
Step 200
200
#E7D4D5
oklch(88.6% 0.021 13.9)
-
Step 300
300
#D9B7BA
oklch(81% 0.039 12)
-
Step 400
400
#C49196
oklch(70.7% 0.062 12.2)
-
Step 500
500
#B4757C
oklch(63% 0.08 12.3)
-
Step 600
600
#9F5D65
oklch(55.5% 0.087 12.5)
-
Step 700
700
#884D54
oklch(49.2% 0.08 12.8)
-
Step 800
800 (this color)
#693A40
oklch(40.8% 0.067 12.3)
-
Step 900
900
#5A363A
oklch(37.8% 0.052 12.6)
-
Step 950
950
#352022
oklch(27.1% 0.033 13.2)
#693A40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434240 | 0.072 |
| Deuteranopia (no green cones) | #4E4B3F | 0.067 |
| Tritanopia (no blue cones) | #71353C | 0.018 |
| Achromatopsia (no color) | #484848 | 0.067 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693A40
#693A40
oklch(40.8% 0.067 12.3)
- #0A5553
#0A5553
oklch(40.8% 0.067 192)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693A40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.004
- Brownish Purple #76424E ΔE 0.039
- Chestnut #742802 ΔE 0.070
- Red Brown #8B2E16 ΔE 0.080
- Mud Brown #60460F ΔE 0.082
- Charcoal Grey #3C4142 ΔE 0.082
- Rust Brown #8B3103 ΔE 0.086
- Wine Red #7B0323 ΔE 0.088
Use #693A40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.