#67394D
Closest named color: Purple Brown (#673A3F). oklch(40.8% 0.07 353.1), rgb(103, 57, 77).
Aa
White text reads best on this color (9.25:1).
About this color
#67394D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.070 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.024 away. White text reads best on it, at 9.25:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.070) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.26:1 |
| White text | 9.25:1 |
Values
| HEX | #67394D |
| RGB | rgb(103, 57, 77) |
| HSL | hsl(334, 29%, 31%) |
| OKLCH | oklch(40.8% 0.07 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #67394D | 9.25:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #67394D | 2.26:1 | Fails | Lc 12.8 | Not readable |
| #67394D text on white | 9.25:1 | AAA | Lc 91.1 | Preferred for body text |
| #67394D text on black | 2.26:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E7EA
oklch(93.7% 0.012 357)
-
Step 200
200
#E6D3DA
oklch(88.4% 0.023 353.2)
-
Step 300
300
#D7B6C3
oklch(80.9% 0.042 352.4)
-
Step 400
400
#C290A4
oklch(70.7% 0.066 353.1)
-
Step 500
500
#B2748E
oklch(63.2% 0.085 353)
-
Step 600
600
#9D5C78
oklch(55.7% 0.092 353.2)
-
Step 700
700
#864B65
oklch(49.1% 0.086 352.9)
-
Step 800
800 (this color)
#67394D
oklch(40.8% 0.07 353.1)
-
Step 900
900
#583544
oklch(37.6% 0.055 352.8)
-
Step 950
950
#341F28
oklch(27% 0.036 352.4)
#67394D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E424E | 0.076 |
| Deuteranopia (no green cones) | #4A4A4C | 0.069 |
| Tritanopia (no blue cones) | #6D3740 | 0.023 |
| Achromatopsia (no color) | #474747 | 0.071 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #67394D
#67394D
oklch(40.8% 0.07 353.1)
- #135646
#135646
oklch(40.8% 0.07 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #67394D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.024
- Brownish Purple #76424E ΔE 0.041
- Charcoal Grey #3C4142 ΔE 0.084
- Dark Mauve #874C62 ΔE 0.086
- Red Purple #820747 ΔE 0.088
- Velvet #750851 ΔE 0.088
- Wine #80013F ΔE 0.089
- Chestnut #742802 ΔE 0.089
Use #67394D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.