#67374D
Closest named color: Purple Brown (#673A3F). oklch(40.4% 0.074 352), rgb(103, 55, 77).
Aa
White text reads best on this color (9.41:1).
About this color
#67374D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.074 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.027 away. White text reads best on it, at 9.41:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.41:1 |
Values
| HEX | #67374D |
| RGB | rgb(103, 55, 77) |
| HSL | hsl(333, 30%, 31%) |
| OKLCH | oklch(40.4% 0.074 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #67374D | 9.41:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #67374D | 2.23:1 | Fails | Lc 12.4 | Not readable |
| #67374D text on white | 9.41:1 | AAA | Lc 91.5 | Preferred for body text |
| #67374D text on black | 2.23:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E7EB
oklch(93.7% 0.012 351)
-
Step 200
200
#E7D3DB
oklch(88.5% 0.025 351.4)
-
Step 300
300
#D8B6C3
oklch(81% 0.043 353.1)
-
Step 400
400
#C38FA5
oklch(70.7% 0.069 351.9)
-
Step 500
500
#B3738F
oklch(63.1% 0.088 352.1)
-
Step 600
600
#9E5B79
oklch(55.7% 0.095 352.3)
-
Step 700
700
#874A66
oklch(49.1% 0.09 352)
-
Step 800
800 (this color)
#67374D
oklch(40.4% 0.074 352)
-
Step 900
900
#593445
oklch(37.6% 0.058 351.2)
-
Step 950
950
#341F28
oklch(27% 0.036 352.4)
#67374D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C414E | 0.080 |
| Deuteranopia (no green cones) | #49494C | 0.072 |
| Tritanopia (no blue cones) | #6D353F | 0.025 |
| Achromatopsia (no color) | #464646 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #67374D
#67374D
oklch(40.4% 0.074 352)
- #0B5644
#0B5644
oklch(40.6% 0.075 171.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #67374D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.027
- Brownish Purple #76424E ΔE 0.045
- Velvet #750851 ΔE 0.083
- Red Purple #820747 ΔE 0.084
- Wine #80013F ΔE 0.085
- Merlot #730039 ΔE 0.086
- Charcoal Grey #3C4142 ΔE 0.086
- Grape Purple #5D1451 ΔE 0.087
Use #67374D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.