#4D73AC

Closest named color: Flat Blue (#3C73A8). oklch(55.3% 0.099 258.3), rgb(77, 115, 172).

Aa

White text reads best on this color (4.81:1).

About this color

#4D73AC is a medium-dark, moderately saturated blue. In OKLCH its lightness is 55%, its chroma 0.099 and its hue 258°. Its hue sits on the cool side of the wheel. The nearest named color is Flat Blue (#3C73A8), ΔE 0.019 away. White text reads best on it, at 4.81:1.

Hue familyBlues
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.099)
Temperaturecool
Nearest nameFlat Blue (#3C73A8)
Black text4.36:1
White text4.81:1

Values

HEX#4D73AC
RGBrgb(77, 115, 172)
HSLhsl(216, 38%, 49%)
OKLCHoklch(55.3% 0.099 258.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #4D73AC 4.81:1 AA Lc -78.7 Fine for body text
Black text on #4D73AC 4.36:1 AA large text Lc 30.8 Non-text elements, placeholder text
#4D73AC text on white 4.81:1 AA Lc 73.3 Content text, not long reading
#4D73AC text on black 4.36:1 AA large text Lc -28.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F3F6FA

    oklch(97.2% 0.006 255.5)

  2. Step 100

    100

    #E5EAF3

    oklch(93.6% 0.013 262.4)

  3. Step 200

    200

    #CFDAEA

    oklch(88.5% 0.025 257.6)

  4. Step 300

    300

    #AFC2DE

    oklch(80.9% 0.045 258)

  5. Step 400

    400

    #85A2CD

    oklch(70.6% 0.071 258.1)

  6. Step 500

    500

    #678BC1

    oklch(63.2% 0.091 258.3)

  7. Step 600

    600 (this color)

    #4D73AC

    oklch(55.3% 0.099 258.3)

  8. Step 700

    700

    #3F6195

    oklch(49.1% 0.093 258.6)

  9. Step 800

    800

    #344F79

    oklch(42.6% 0.078 258.9)

  10. Step 900

    900

    #2D4261

    oklch(37.6% 0.06 258)

  11. Step 950

    950

    #1B2739

    oklch(27.1% 0.038 258.3)

Export this scale for Tailwind in the Tailwind colors tool

#4D73AC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5C77AE0.023
Deuteranopia (no green cones)#506EAB0.014
Tritanopia (no blue cones)#1280880.088
Achromatopsia (no color)#7272720.099

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #4D73AC

    #4D73AC

    oklch(55.3% 0.099 258.3)

  • #926A23

    #926A23

    oklch(55.2% 0.1 77.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #4D73AC

    #4D73AC

    oklch(55.3% 0.099 258.3)

  • #1D7DA0

    #1D7DA0

    oklch(55.3% 0.099 228.2)

  • #7068A9

    #7068A9

    oklch(55.3% 0.1 288.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #4D73AC

    #4D73AC

    oklch(55.3% 0.099 258.3)

  • #A15F3C

    #A15F3C

    oklch(55.3% 0.099 47.8)

  • #787628

    #787628

    oklch(55.2% 0.099 107.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #4D73AC

    #4D73AC

    oklch(55.3% 0.099 258.3)

  • #A4595C

    #A4595C

    oklch(55.3% 0.099 18.3)

  • #548045

    #548045

    oklch(55.3% 0.1 138.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #4D73AC

    #4D73AC

    oklch(55.3% 0.099 258.3)

  • #9D597C

    #9D597C

    oklch(55.3% 0.1 348.7)

  • #926A23

    #926A23

    oklch(55.2% 0.1 77.9)

  • #248567

    #248567

    oklch(55.4% 0.1 167.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #4D73AC, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #4D73AC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.