#4D72AC

Closest named color: Flat Blue (#3C73A8). oklch(55.1% 0.1 259.1), rgb(77, 114, 172).

Aa

White text reads best on this color (4.86:1).

About this color

#4D72AC is a medium-dark, moderately saturated blue. In OKLCH its lightness is 55%, its chroma 0.100 and its hue 259°. Its hue sits on the cool side of the wheel. The nearest named color is Flat Blue (#3C73A8), ΔE 0.019 away. White text reads best on it, at 4.86:1.

Hue familyBlues
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.100)
Temperaturecool
Nearest nameFlat Blue (#3C73A8)
Black text4.31:1
White text4.86:1

Values

HEX#4D72AC
RGBrgb(77, 114, 172)
HSLhsl(217, 38%, 49%)
OKLCHoklch(55.1% 0.1 259.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #4D72AC 4.86:1 AA Lc -79.0 Fine for body text
Black text on #4D72AC 4.31:1 AA large text Lc 30.5 Non-text elements, placeholder text
#4D72AC text on white 4.86:1 AA Lc 73.6 Content text, not long reading
#4D72AC text on black 4.31:1 AA large text Lc -28.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F3F6FA

    oklch(97.2% 0.006 255.5)

  2. Step 100

    100

    #E5EAF3

    oklch(93.6% 0.013 262.4)

  3. Step 200

    200

    #CFDAEA

    oklch(88.5% 0.025 257.6)

  4. Step 300

    300

    #AFC2DE

    oklch(80.9% 0.045 258)

  5. Step 400

    400

    #86A2CE

    oklch(70.7% 0.072 259.3)

  6. Step 500

    500

    #678AC1

    oklch(63% 0.092 259.2)

  7. Step 600

    600 (this color)

    #4D72AC

    oklch(55.1% 0.1 259.1)

  8. Step 700

    700

    #3F6195

    oklch(49.1% 0.093 258.6)

  9. Step 800

    800

    #344F79

    oklch(42.6% 0.078 258.9)

  10. Step 900

    900

    #2E4261

    oklch(37.7% 0.059 258.9)

  11. Step 950

    950

    #1B2739

    oklch(27.1% 0.038 258.3)

Export this scale for Tailwind in the Tailwind colors tool

#4D72AC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B76AE0.022
Deuteranopia (no green cones)#4F6DAB0.014
Tritanopia (no blue cones)#137F870.090
Achromatopsia (no color)#7171710.100

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #4D72AC

    #4D72AC

    oklch(55.1% 0.1 259.1)

  • #916A21

    #916A21

    oklch(55.1% 0.1 79)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #4D72AC

    #4D72AC

    oklch(55.1% 0.1 259.1)

  • #1C7CA0

    #1C7CA0

    oklch(55% 0.1 229)

  • #7067A9

    #7067A9

    oklch(55.1% 0.101 288.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #4D72AC

    #4D72AC

    oklch(55.1% 0.1 259.1)

  • #A05F39

    #A05F39

    oklch(55.1% 0.1 49.9)

  • #767627

    #767627

    oklch(55% 0.1 109.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #4D72AC

    #4D72AC

    oklch(55.1% 0.1 259.1)

  • #A4585A

    #A4585A

    oklch(55% 0.1 19.2)

  • #528045

    #528045

    oklch(55.1% 0.101 139)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #4D72AC

    #4D72AC

    oklch(55.1% 0.1 259.1)

  • #9D587B

    #9D587B

    oklch(55.1% 0.101 349.2)

  • #916A21

    #916A21

    oklch(55.1% 0.1 79)

  • #1F8468

    #1F8468

    oklch(55% 0.1 169.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #4D72AC, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #4D72AC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.