#4D72AB

Closest named color: Flat Blue (#3C73A8). oklch(55% 0.099 258.8), rgb(77, 114, 171).

Aa

White text reads best on this color (4.87:1).

About this color

#4D72AB is a medium-dark, moderately saturated blue. In OKLCH its lightness is 55%, its chroma 0.099 and its hue 259°. Its hue sits on the cool side of the wheel. The nearest named color is Flat Blue (#3C73A8), ΔE 0.018 away. White text reads best on it, at 4.87:1.

Hue familyBlues
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.099)
Temperaturecool
Nearest nameFlat Blue (#3C73A8)
Black text4.31:1
White text4.87:1

Values

HEX#4D72AB
RGBrgb(77, 114, 171)
HSLhsl(216, 38%, 49%)
OKLCHoklch(55% 0.099 258.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #4D72AB 4.87:1 AA Lc -79.1 Fine for body text
Black text on #4D72AB 4.31:1 AA large text Lc 30.4 Non-text elements, placeholder text
#4D72AB text on white 4.87:1 AA Lc 73.6 Content text, not long reading
#4D72AB text on black 4.31:1 AA large text Lc -28.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F3F6FA

    oklch(97.2% 0.006 255.5)

  2. Step 100

    100

    #E5EAF3

    oklch(93.6% 0.013 262.4)

  3. Step 200

    200

    #CFDAEA

    oklch(88.5% 0.025 257.6)

  4. Step 300

    300

    #B0C2DE

    oklch(80.9% 0.044 259.2)

  5. Step 400

    400

    #86A2CD

    oklch(70.7% 0.071 258.8)

  6. Step 500

    500

    #678BC1

    oklch(63.2% 0.091 258.3)

  7. Step 600

    600 (this color)

    #4D72AB

    oklch(55% 0.099 258.8)

  8. Step 700

    700

    #3F6195

    oklch(49.1% 0.093 258.6)

  9. Step 800

    800

    #354F78

    oklch(42.6% 0.076 259.2)

  10. Step 900

    900

    #2E4261

    oklch(37.7% 0.059 258.9)

  11. Step 950

    950

    #1B2739

    oklch(27.1% 0.038 258.3)

Export this scale for Tailwind in the Tailwind colors tool

#4D72AB with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B76AD0.022
Deuteranopia (no green cones)#506DAA0.014
Tritanopia (no blue cones)#157F870.088
Achromatopsia (no color)#7171710.099

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #4D72AB

    #4D72AB

    oklch(55% 0.099 258.8)

  • #916A23

    #916A23

    oklch(55.1% 0.099 78.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #4D72AB

    #4D72AB

    oklch(55% 0.099 258.8)

  • #1E7C9F

    #1E7C9F

    oklch(55% 0.099 228.6)

  • #7067A8

    #7067A8

    oklch(55% 0.1 289)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #4D72AB

    #4D72AB

    oklch(55% 0.099 258.8)

  • #A05F3A

    #A05F3A

    oklch(55.1% 0.099 49.3)

  • #777628

    #777628

    oklch(55.1% 0.099 108.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #4D72AB

    #4D72AB

    oklch(55% 0.099 258.8)

  • #A3585B

    #A3585B

    oklch(54.9% 0.099 18.3)

  • #537F45

    #537F45

    oklch(54.9% 0.099 138.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #4D72AB

    #4D72AB

    oklch(55% 0.099 258.8)

  • #9C587B

    #9C587B

    oklch(55% 0.1 348.7)

  • #916A23

    #916A23

    oklch(55.1% 0.099 78.6)

  • #228467

    #228467

    oklch(55% 0.1 168.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #4D72AB, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #4D72AB in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.