#490F23

Closest named color: Dark Plum (#3F012C). oklch(27.7% 0.089 4.2), rgb(73, 15, 35).

Aa

White text reads best on this color (15.26:1).

About this color

#490F23 is a dark, moderately saturated red. In OKLCH its lightness is 28%, its chroma 0.089 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.047 away. White text reads best on it, at 15.26:1.

Hue familyReds
Lightnessdark (28%)
Chromamoderately saturated (0.089)
Temperaturewarm
Nearest nameDark Plum (#3F012C)
Black text1.37:1
White text15.26:1

Values

HEX#490F23
RGBrgb(73, 15, 35)
HSLhsl(339, 66%, 17%)
OKLCHoklch(27.7% 0.089 4.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #490F23 15.26:1 AAA Lc -104.4 Preferred for body text
Black text on #490F23 1.37:1 Fails Lc 0.0 Not readable
#490F23 text on white 15.26:1 AAA Lc 101.5 Preferred for body text
#490F23 text on black 1.37:1 Fails Lc 0.0 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.

  1. Step 50

    50

    #FEF2F4

    oklch(97.1% 0.013 5.8)

  2. Step 100

    100

    #FDE2E7

    oklch(93.6% 0.03 5)

  3. Step 200

    200

    #FCCAD4

    oklch(88.5% 0.058 4.9)

  4. Step 300

    300

    #FAA4B8

    oklch(80.9% 0.104 4.5)

  5. Step 400

    400

    #F36D94

    oklch(70.7% 0.168 4.1)

  6. Step 500

    500

    #EA3A7A

    oklch(63.1% 0.215 4.2)

  7. Step 600

    600

    #D20064

    oklch(55.6% 0.224 4.1)

  8. Step 700

    700

    #B20053

    oklch(49.1% 0.198 4.4)

  9. Step 800

    800

    #930044

    oklch(42.7% 0.172 4)

  10. Step 900

    900

    #780F39

    oklch(37.7% 0.14 4)

  11. Step 950

    950 (this color)

    #490F23

    oklch(27.7% 0.089 4.2)

Export this scale for Tailwind in the Tailwind colors tool

#490F23 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1C1E230.100
Deuteranopia (no green cones)#2C2A220.090
Tritanopia (no blue cones)#5006170.024
Achromatopsia (no color)#2525250.089

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #490F23

    #490F23

    oklch(27.7% 0.089 4.2)

  • #00302B

    #00302B

    oklch(27.8% 0.049 184)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #490F23

    #490F23

    oklch(27.7% 0.089 4.2)

  • #41133A

    #41133A

    oklch(27.8% 0.089 334.2)

  • #4B1205

    #4B1205

    oklch(27.9% 0.089 34.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #490F23

    #490F23

    oklch(27.7% 0.089 4.2)

  • #003218

    #003218

    oklch(27.8% 0.07 154.4)

  • #002E37

    #002E37

    oklch(27.7% 0.049 214.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #490F23

    #490F23

    oklch(27.7% 0.089 4.2)

  • #212D00

    #212D00

    oklch(27.6% 0.068 123.9)

  • #002B47

    #002B47

    oklch(27.8% 0.068 243.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #490F23

    #490F23

    oklch(27.7% 0.089 4.2)

  • #312700

    #312700

    oklch(27.6% 0.057 94.2)

  • #00302B

    #00302B

    oklch(27.8% 0.049 184)

  • #1C2253

    #1C2253

    oklch(27.8% 0.089 273.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #490F23, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #490F23 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.