#490D4F
Closest named color: Plum Purple (#4E0550). oklch(29.9% 0.122 323.9), rgb(73, 13, 79).
Aa
White text reads best on this color (14.44:1).
About this color
#490D4F is a dark, moderately saturated purple. In OKLCH its lightness is 30%, its chroma 0.122 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum Purple (#4E0550), ΔE 0.014 away. White text reads best on it, at 14.44:1.
| Hue family | Purples |
| Lightness | dark (30%) |
| Chroma | moderately saturated (0.122) |
| Temperature | in between |
| Nearest name | Plum Purple (#4E0550) |
| Black text | 1.45:1 |
| White text | 14.44:1 |
Values
| HEX | #490D4F |
| RGB | rgb(73, 13, 79) |
| HSL | hsl(295, 72%, 18%) |
| OKLCH | oklch(29.9% 0.122 323.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #490D4F | 14.44:1 | AAA | Lc -103.5 | Preferred for body text |
| Black text on #490D4F | 1.45:1 | Fails | Lc 0.0 | Not readable |
| #490D4F text on white | 14.44:1 | AAA | Lc 100.4 | Preferred for body text |
| #490D4F text on black | 1.45:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FCF1FD
oklch(97% 0.02 323.2)
-
Step 100
100
#F8E1FA
oklch(93.6% 0.041 323.4)
-
Step 200
200
#F4C8F8
oklch(88.6% 0.08 323.5)
-
Step 300
300
#EE9FF5
oklch(80.9% 0.144 323.9)
-
Step 400
400
#E361F0
oklch(70.7% 0.231 324)
-
Step 500
500
#D803EA
oklch(63.1% 0.296 324)
-
Step 600
600
#B600C6
oklch(55.5% 0.261 323.9)
-
Step 700
700
#9A00A8
oklch(49.1% 0.231 323.8)
-
Step 800
800
#7F008B
oklch(42.7% 0.201 323.7)
-
Step 900
900
#6B0075
oklch(37.7% 0.178 323.8)
-
Step 950
950 (this color)
#490D4F
oklch(29.9% 0.122 323.9)
#490D4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #002551 | 0.126 |
| Deuteranopia (no green cones) | #1A2C4D | 0.108 |
| Tritanopia (no blue cones) | #4A1A2E | 0.071 |
| Achromatopsia (no color) | #2A2A2A | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #490D4F
#490D4F
oklch(29.9% 0.122 323.9)
- #003905
#003905
oklch(29.9% 0.097 143.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #490D4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum Purple #4E0550 ΔE 0.014
- Deep Violet #490648 ΔE 0.015
- Eggplant Purple #430541 ΔE 0.031
- Grape Purple #5D1451 ΔE 0.049
- Aubergine #3D0734 ΔE 0.056
- Royal Purple #4B006E ΔE 0.057
- Dark Purple #35063E ΔE 0.057
- Deep Purple #36013F ΔE 0.058
Use #490D4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.