#490D43
Closest named color: Deep Violet (#490648). oklch(29.1% 0.111 332.5), rgb(73, 13, 67).
Aa
White text reads best on this color (14.76:1).
About this color
#490D43 is a dark, moderately saturated purple. In OKLCH its lightness is 29%, its chroma 0.111 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Violet (#490648), ΔE 0.014 away. White text reads best on it, at 14.76:1.
| Hue family | Purples |
| Lightness | dark (29%) |
| Chroma | moderately saturated (0.111) |
| Temperature | in between |
| Nearest name | Deep Violet (#490648) |
| Black text | 1.42:1 |
| White text | 14.76:1 |
Values
| HEX | #490D43 |
| RGB | rgb(73, 13, 67) |
| HSL | hsl(306, 70%, 17%) |
| OKLCH | oklch(29.1% 0.111 332.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #490D43 | 14.76:1 | AAA | Lc -103.8 | Preferred for body text |
| Black text on #490D43 | 1.42:1 | Fails | Lc 0.0 | Not readable |
| #490D43 text on white | 14.76:1 | AAA | Lc 100.8 | Preferred for body text |
| #490D43 text on black | 1.42:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF1FB
oklch(97% 0.018 331.1)
-
Step 100
100
#FAE1F5
oklch(93.6% 0.038 332.6)
-
Step 200
200
#F7C8EF
oklch(88.5% 0.073 332)
-
Step 300
300
#F3A0E6
oklch(81% 0.132 332.5)
-
Step 400
400
#E964D9
oklch(70.7% 0.211 332.5)
-
Step 500
500
#DE1FCE
oklch(63% 0.27 332.4)
-
Step 600
600
#BF00B1
oklch(55.6% 0.25 332.4)
-
Step 700
700
#A10095
oklch(49% 0.221 332.4)
-
Step 800
800
#85007B
oklch(42.6% 0.192 332.4)
-
Step 900
900
#700067
oklch(37.7% 0.169 332.6)
-
Step 950
950 (this color)
#490D43
oklch(29.1% 0.111 332.5)
#490D43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0A2244 | 0.121 |
| Deuteranopia (no green cones) | #212B42 | 0.102 |
| Tritanopia (no blue cones) | #4D1427 | 0.059 |
| Achromatopsia (no color) | #282828 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #490D43
#490D43
oklch(29.1% 0.111 332.5)
- #003618
#003618
oklch(29.2% 0.076 152.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #490D43, closest first.
No curated palette has a color within ΔE 0.04 of #490D43.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Violet #490648 ΔE 0.014
- Eggplant Purple #430541 ΔE 0.021
- Plum Purple #4E0550 ΔE 0.027
- Aubergine #3D0734 ΔE 0.040
- Eggplant #380835 ΔE 0.048
- Dark Plum #3F012C ΔE 0.051
- Dark Purple #35063E ΔE 0.052
- Grape Purple #5D1451 ΔE 0.053
Use #490D43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.