#490C40
Closest named color: Deep Violet (#490648). oklch(28.8% 0.11 334.9), rgb(73, 12, 64).
Aa
White text reads best on this color (14.89:1).
About this color
#490C40 is a dark, moderately saturated purple. In OKLCH its lightness is 29%, its chroma 0.110 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Violet (#490648), ΔE 0.018 away. White text reads best on it, at 14.89:1.
| Hue family | Purples |
| Lightness | dark (29%) |
| Chroma | moderately saturated (0.110) |
| Temperature | in between |
| Nearest name | Deep Violet (#490648) |
| Black text | 1.40:1 |
| White text | 14.89:1 |
Values
| HEX | #490C40 |
| RGB | rgb(73, 12, 64) |
| HSL | hsl(309, 72%, 17%) |
| OKLCH | oklch(28.8% 0.11 334.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #490C40 | 14.89:1 | AAA | Lc -103.9 | Preferred for body text |
| Black text on #490C40 | 1.40:1 | Fails | Lc 0.0 | Not readable |
| #490C40 text on white | 14.89:1 | AAA | Lc 101.0 | Preferred for body text |
| #490C40 text on black | 1.40:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF1FA
oklch(97% 0.017 334.2)
-
Step 100
100
#FBE1F4
oklch(93.6% 0.038 335.3)
-
Step 200
200
#F8C8EC
oklch(88.5% 0.071 335.2)
-
Step 300
300
#F4A0E2
oklch(80.9% 0.129 334.8)
-
Step 400
400
#EB64D3
oklch(70.7% 0.208 335)
-
Step 500
500
#E11FC7
oklch(63.1% 0.267 335.1)
-
Step 600
600
#C100AB
oklch(55.6% 0.248 334.8)
-
Step 700
700
#A30090
oklch(49.1% 0.218 334.9)
-
Step 800
800
#870077
oklch(42.7% 0.19 334.9)
-
Step 900
900
#710064
oklch(37.7% 0.168 334.6)
-
Step 950
950 (this color)
#490C40
oklch(28.8% 0.11 334.9)
#490C40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0C2241 | 0.120 |
| Deuteranopia (no green cones) | #222A3F | 0.101 |
| Tritanopia (no blue cones) | #4D1125 | 0.055 |
| Achromatopsia (no color) | #272727 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #490C40
#490C40
oklch(28.8% 0.11 334.9)
- #00351A
#00351A
oklch(28.9% 0.072 154.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #490C40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Violet #490648 ΔE 0.018
- Eggplant Purple #430541 ΔE 0.020
- Plum Purple #4E0550 ΔE 0.032
- Aubergine #3D0734 ΔE 0.036
- Eggplant #380835 ΔE 0.045
- Dark Plum #3F012C ΔE 0.046
- Dark Purple #35063E ΔE 0.051
- Deep Purple #36013F ΔE 0.053
Use #490C40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.