#490B27
Closest named color: Dark Plum (#3F012C). oklch(27.5% 0.095 358.4), rgb(73, 11, 39).
Aa
White text reads best on this color (15.43:1).
About this color
#490B27 is a dark, moderately saturated red. In OKLCH its lightness is 27%, its chroma 0.095 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.038 away. White text reads best on it, at 15.43:1.
| Hue family | Reds |
| Lightness | dark (27%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.36:1 |
| White text | 15.43:1 |
Values
| HEX | #490B27 |
| RGB | rgb(73, 11, 39) |
| HSL | hsl(333, 74%, 16%) |
| OKLCH | oklch(27.5% 0.095 358.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #490B27 | 15.43:1 | AAA | Lc -104.4 | Preferred for body text |
| Black text on #490B27 | 1.36:1 | Fails | Lc 0.0 | Not readable |
| #490B27 text on white | 15.43:1 | AAA | Lc 101.6 | Preferred for body text |
| #490B27 text on black | 1.36:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FFF1F5
oklch(97% 0.016 358)
-
Step 100
100
#FDE1E9
oklch(93.5% 0.032 358.5)
-
Step 200
200
#FDC9D9
oklch(88.6% 0.062 358.1)
-
Step 300
300
#FCA2C0
oklch(81% 0.112 358.4)
-
Step 400
400
#F5689F
oklch(70.6% 0.181 358.4)
-
Step 500
500
#EC2F88
oklch(63.1% 0.23 358.3)
-
Step 600
600
#D00072
oklch(55.7% 0.227 358.4)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900
#790441
oklch(37.6% 0.15 358)
-
Step 950
950 (this color)
#490B27
oklch(27.5% 0.095 358.4)
#490B27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #191D28 | 0.106 |
| Deuteranopia (no green cones) | #2A2926 | 0.096 |
| Tritanopia (no blue cones) | #500317 | 0.031 |
| Achromatopsia (no color) | #242424 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #490B27
#490B27
oklch(27.5% 0.095 358.4)
- #002F28
#002F28
oklch(27.3% 0.05 179.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #490B27, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.038
- Aubergine #3D0734 ΔE 0.043
- Eggplant #380835 ΔE 0.054
- Burgundy #610023 ΔE 0.055
- Eggplant Purple #430541 ΔE 0.056
- Mahogany #4A0100 ΔE 0.057
- Dark Maroon #3C0008 ΔE 0.061
- Deep Violet #490648 ΔE 0.063
Use #490B27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.