#490931
Closest named color: Dark Plum (#3F012C). oklch(27.7% 0.103 347.9), rgb(73, 9, 49).
Aa
White text reads best on this color (15.36:1).
About this color
#490931 is a dark, moderately saturated red. In OKLCH its lightness is 28%, its chroma 0.103 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.031 away. White text reads best on it, at 15.36:1.
| Hue family | Reds |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.36:1 |
| White text | 15.36:1 |
Values
| HEX | #490931 |
| RGB | rgb(73, 9, 49) |
| HSL | hsl(323, 78%, 16%) |
| OKLCH | oklch(27.7% 0.103 347.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #490931 | 15.36:1 | AAA | Lc -104.3 | Preferred for body text |
| Black text on #490931 | 1.36:1 | Fails | Lc 0.0 | Not readable |
| #490931 text on white | 15.36:1 | AAA | Lc 101.4 | Preferred for body text |
| #490931 text on black | 1.36:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FEF1F7
oklch(97% 0.016 347.6)
-
Step 100
100
#FDE1EE
oklch(93.6% 0.035 348)
-
Step 200
200
#FCC8E1
oklch(88.6% 0.067 348.1)
-
Step 300
300
#FAA0CF
oklch(80.9% 0.121 347.5)
-
Step 400
400
#F364B6
oklch(70.6% 0.195 347.8)
-
Step 500
500
#EA23A4
oklch(63.1% 0.249 347.7)
-
Step 600
600
#CA008B
oklch(55.6% 0.234 347.8)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8D0060
oklch(42.6% 0.179 347.7)
-
Step 900
900
#770050
oklch(37.7% 0.158 347.9)
-
Step 950
950 (this color)
#490931
oklch(27.7% 0.103 347.9)
#490931 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #131E32 | 0.116 |
| Deuteranopia (no green cones) | #262930 | 0.101 |
| Tritanopia (no blue cones) | #4F061C | 0.041 |
| Achromatopsia (no color) | #252525 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #490931
#490931
oklch(27.7% 0.103 347.9)
- #003123
#003123
oklch(27.8% 0.056 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #490931, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.031
- Aubergine #3D0734 ΔE 0.032
- Eggplant Purple #430541 ΔE 0.037
- Eggplant #380835 ΔE 0.044
- Deep Violet #490648 ΔE 0.044
- Plum Purple #4E0550 ΔE 0.058
- Dark Purple #35063E ΔE 0.059
- Burgundy #610023 ΔE 0.062
Use #490931 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.