#490731
Closest named color: Dark Plum (#3F012C). oklch(27.6% 0.105 347.6), rgb(73, 7, 49).
Aa
White text reads best on this color (15.46:1).
About this color
#490731 is a dark, moderately saturated red. In OKLCH its lightness is 28%, its chroma 0.105 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.030 away. White text reads best on it, at 15.46:1.
| Hue family | Reds |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.35:1 |
| White text | 15.46:1 |
Values
| HEX | #490731 |
| RGB | rgb(73, 7, 49) |
| HSL | hsl(322, 83%, 16%) |
| OKLCH | oklch(27.6% 0.105 347.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #490731 | 15.46:1 | AAA | Lc -104.3 | Preferred for body text |
| Black text on #490731 | 1.35:1 | Fails | Lc 0.0 | Not readable |
| #490731 text on white | 15.46:1 | AAA | Lc 101.5 | Preferred for body text |
| #490731 text on black | 1.35:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FFF1F7
oklch(97.1% 0.017 349.5)
-
Step 100
100
#FDE1EE
oklch(93.6% 0.035 348)
-
Step 200
200
#FDC7E1
oklch(88.5% 0.07 348.1)
-
Step 300
300
#FB9FCF
oklch(80.9% 0.123 347.6)
-
Step 400
400
#F462B7
oklch(70.6% 0.199 347.4)
-
Step 500
500
#EB1CA5
oklch(63% 0.254 347.4)
-
Step 600
600
#CA008C
oklch(55.6% 0.234 347.5)
-
Step 700
700
#AB0076
oklch(49.1% 0.207 347.4)
-
Step 800
800
#8D0061
oklch(42.7% 0.18 347.2)
-
Step 900
900
#770051
oklch(37.7% 0.159 347.4)
-
Step 950
950 (this color)
#490731
oklch(27.6% 0.105 347.6)
#490731 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #121D32 | 0.119 |
| Deuteranopia (no green cones) | #262830 | 0.102 |
| Tritanopia (no blue cones) | #4F041B | 0.043 |
| Achromatopsia (no color) | #242424 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #490731
#490731
oklch(27.6% 0.105 347.6)
- #003022
#003022
oklch(27.5% 0.056 167.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #490731, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.030
- Aubergine #3D0734 ΔE 0.031
- Eggplant Purple #430541 ΔE 0.036
- Eggplant #380835 ΔE 0.043
- Deep Violet #490648 ΔE 0.043
- Plum Purple #4E0550 ΔE 0.058
- Dark Purple #35063E ΔE 0.058
- Deep Purple #36013F ΔE 0.061
Use #490731 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.