#481727
Closest named color: Dark Plum (#3F012C). oklch(28.7% 0.077 2.9), rgb(72, 23, 39).
Aa
White text reads best on this color (14.71:1).
About this color
#481727 is a dark, moderately saturated red. In OKLCH its lightness is 29%, its chroma 0.077 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.056 away. White text reads best on it, at 14.71:1.
| Hue family | Reds |
| Lightness | dark (29%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.42:1 |
| White text | 14.71:1 |
Values
| HEX | #481727 |
| RGB | rgb(72, 23, 39) |
| HSL | hsl(340, 52%, 19%) |
| OKLCH | oklch(28.7% 0.077 2.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #481727 | 14.71:1 | AAA | Lc -104.0 | Preferred for body text |
| Black text on #481727 | 1.42:1 | Fails | Lc 0.0 | Not readable |
| #481727 text on white | 14.71:1 | AAA | Lc 101.1 | Preferred for body text |
| #481727 text on black | 1.42:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD6
oklch(88.5% 0.05 2.5)
-
Step 300
300
#F3A8BB
oklch(80.9% 0.091 2.7)
-
Step 400
400
#E97698
oklch(70.7% 0.146 2.8)
-
Step 500
500
#DF4C7F
oklch(63.1% 0.187 2.8)
-
Step 600
600
#CA2568
oklch(55.6% 0.202 3)
-
Step 700
700
#AE1356
oklch(49.1% 0.188 3.2)
-
Step 800
800
#8D1647
oklch(42.6% 0.156 2.7)
-
Step 900
900
#721C3B
oklch(37.7% 0.122 3.3)
-
Step 950
950 (this color)
#481727
oklch(28.7% 0.077 2.9)
#481727 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202227 | 0.086 |
| Deuteranopia (no green cones) | #2D2C26 | 0.079 |
| Tritanopia (no blue cones) | #4E121D | 0.021 |
| Achromatopsia (no color) | #282828 | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #481727
#481727
oklch(28.7% 0.077 2.9)
- #00332D
#00332D
oklch(28.8% 0.051 182.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #481727, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.056
- Aubergine #3D0734 ΔE 0.057
- Burgundy #610023 ΔE 0.058
- Mahogany #4A0100 ΔE 0.058
- Chocolate Brown #411900 ΔE 0.061
- Eggplant #380835 ΔE 0.066
- Deep Brown #410200 ΔE 0.066
- Eggplant Purple #430541 ΔE 0.068
Use #481727 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.