#440940
Closest named color: Eggplant Purple (#430541). oklch(27.7% 0.111 331.2), rgb(68, 9, 64).
Aa
White text reads best on this color (15.45:1).
About this color
#440940 is a dark, moderately saturated purple. In OKLCH its lightness is 28%, its chroma 0.111 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Eggplant Purple (#430541), ΔE 0.008 away. White text reads best on it, at 15.45:1.
| Hue family | Purples |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.111) |
| Temperature | in between |
| Nearest name | Eggplant Purple (#430541) |
| Black text | 1.35:1 |
| White text | 15.45:1 |
Values
| HEX | #440940 |
| RGB | rgb(68, 9, 64) |
| HSL | hsl(304, 77%, 15%) |
| OKLCH | oklch(27.7% 0.111 331.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #440940 | 15.45:1 | AAA | Lc -104.4 | Preferred for body text |
| Black text on #440940 | 1.35:1 | Fails | Lc 0.0 | Not readable |
| #440940 text on white | 15.45:1 | AAA | Lc 101.6 | Preferred for body text |
| #440940 text on black | 1.35:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF1FB
oklch(97% 0.018 331.1)
-
Step 100
100
#FAE1F6
oklch(93.6% 0.039 331.1)
-
Step 200
200
#F6C8EF
oklch(88.4% 0.073 331.3)
-
Step 300
300
#F1A0E7
oklch(80.8% 0.131 331.2)
-
Step 400
400
#E765DB
oklch(70.7% 0.21 331.2)
-
Step 500
500
#DC24D1
oklch(63.1% 0.268 331.1)
-
Step 600
600
#BE00B4
oklch(55.6% 0.252 331.2)
-
Step 700
700
#A00098
oklch(49% 0.222 331.1)
-
Step 800
800
#84007D
oklch(42.6% 0.193 331.2)
-
Step 900
900
#6F0069
oklch(37.6% 0.17 331.2)
-
Step 950
950 (this color)
#440940
oklch(27.7% 0.111 331.2)
#440940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #041F41 | 0.121 |
| Deuteranopia (no green cones) | #1C273F | 0.101 |
| Tritanopia (no blue cones) | #471124 | 0.059 |
| Achromatopsia (no color) | #242424 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #440940
#440940
oklch(27.7% 0.111 331.2)
- #003214
#003214
oklch(27.8% 0.074 151.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #440940, closest first.
No curated palette has a color within ΔE 0.04 of #440940.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant Purple #430541 ΔE 0.008
- Deep Violet #490648 ΔE 0.018
- Aubergine #3D0734 ΔE 0.027
- Eggplant #380835 ΔE 0.034
- Plum Purple #4E0550 ΔE 0.036
- Dark Purple #35063E ΔE 0.038
- Deep Purple #36013F ΔE 0.040
- Dark Plum #3F012C ΔE 0.040
Use #440940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.