#440724
Closest named color: Dark Plum (#3F012C). oklch(25.9% 0.094 357.6), rgb(68, 7, 36).
Aa
White text reads best on this color (16.13:1).
About this color
#440724 is a dark, moderately saturated red. In OKLCH its lightness is 26%, its chroma 0.094 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.027 away. White text reads best on it, at 16.13:1.
| Hue family | Reds |
| Lightness | dark (26%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.30:1 |
| White text | 16.13:1 |
Values
| HEX | #440724 |
| RGB | rgb(68, 7, 36) |
| HSL | hsl(331, 81%, 15%) |
| OKLCH | oklch(25.9% 0.094 357.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #440724 | 16.13:1 | AAA | Lc -105.0 | Preferred for body text |
| Black text on #440724 | 1.30:1 | Fails | Lc 0.0 | Not readable |
| #440724 text on white | 16.13:1 | AAA | Lc 102.3 | Preferred for body text |
| #440724 text on black | 1.30:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FFF2F5
oklch(97.2% 0.015 1.5)
-
Step 100
100
#FDE1EA
oklch(93.5% 0.033 356.3)
-
Step 200
200
#FCC9D9
oklch(88.5% 0.061 357.7)
-
Step 300
300
#FBA2C1
oklch(80.9% 0.111 357.4)
-
Step 400
400
#F46AA1
oklch(70.8% 0.177 357.7)
-
Step 500
500
#EB328A
oklch(63.2% 0.227 357.6)
-
Step 600
600
#CF0074
oklch(55.6% 0.227 357.4)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900
#780742
oklch(37.6% 0.148 357.3)
-
Step 950
950 (this color)
#440724
oklch(25.9% 0.094 357.6)
#440724 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #151A25 | 0.106 |
| Deuteranopia (no green cones) | #262523 | 0.094 |
| Tritanopia (no blue cones) | #4A0014 | 0.030 |
| Achromatopsia (no color) | #212121 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #440724
#440724
oklch(25.9% 0.094 357.6)
- #002B24
#002B24
oklch(25.9% 0.047 178.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #440724, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.027
- Aubergine #3D0734 ΔE 0.037
- Eggplant #380835 ΔE 0.046
- Dark Maroon #3C0008 ΔE 0.050
- Mahogany #4A0100 ΔE 0.056
- Eggplant Purple #430541 ΔE 0.056
- Deep Brown #410200 ΔE 0.057
- Dark Purple #35063E ΔE 0.066
Use #440724 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.