#431740
Closest named color: Eggplant Purple (#430541). oklch(29.1% 0.09 330.3), rgb(67, 23, 64).
Aa
White text reads best on this color (14.63:1).
About this color
#431740 is a dark, moderately saturated purple. In OKLCH its lightness is 29%, its chroma 0.090 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Eggplant Purple (#430541), ΔE 0.032 away. White text reads best on it, at 14.63:1.
| Hue family | Purples |
| Lightness | dark (29%) |
| Chroma | moderately saturated (0.090) |
| Temperature | in between |
| Nearest name | Eggplant Purple (#430541) |
| Black text | 1.43:1 |
| White text | 14.63:1 |
Values
| HEX | #431740 |
| RGB | rgb(67, 23, 64) |
| HSL | hsl(304, 49%, 18%) |
| OKLCH | oklch(29.1% 0.09 330.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #431740 | 14.63:1 | AAA | Lc -104.0 | Preferred for body text |
| Black text on #431740 | 1.43:1 | Fails | Lc 0.0 | Not readable |
| #431740 text on white | 14.63:1 | AAA | Lc 101.0 | Preferred for body text |
| #431740 text on black | 1.43:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FBF2FA
oklch(97% 0.014 329.1)
-
Step 100
100
#F6E3F4
oklch(93.6% 0.03 329.1)
-
Step 200
200
#F0CCEC
oklch(88.5% 0.058 329.7)
-
Step 300
300
#E8A8E1
oklch(81% 0.105 330.3)
-
Step 400
400
#DA75D2
oklch(70.7% 0.17 330.2)
-
Step 500
500
#CE49C5
oklch(63.1% 0.217 330.6)
-
Step 600
600
#B91EB2
oklch(55.6% 0.236 330.3)
-
Step 700
700
#9F0899
oklch(49.1% 0.219 330.4)
-
Step 800
800
#81117C
oklch(42.7% 0.182 330.3)
-
Step 900
900
#681A64
oklch(37.7% 0.142 330.2)
-
Step 950
950 (this color)
#431740
oklch(29.1% 0.09 330.3)
#431740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #142541 | 0.092 |
| Deuteranopia (no green cones) | #222B3F | 0.081 |
| Tritanopia (no blue cones) | #461B29 | 0.047 |
| Achromatopsia (no color) | #292929 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #431740
#431740
oklch(29.1% 0.09 330.3)
- #003614
#003614
oklch(29.1% 0.08 150)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #431740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant Purple #430541 ΔE 0.032
- Deep Violet #490648 ΔE 0.034
- Aubergine #3D0734 ΔE 0.039
- Eggplant #380835 ΔE 0.045
- Plum Purple #4E0550 ΔE 0.046
- Dark Purple #35063E ΔE 0.051
- Dark Plum #3F012C ΔE 0.052
- Deep Purple #36013F ΔE 0.057
Use #431740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.