#431240
Closest named color: Eggplant Purple (#430541). oklch(28.4% 0.098 330.3), rgb(67, 18, 64).
Aa
White text reads best on this color (15.00:1).
About this color
#431240 is a dark, moderately saturated purple. In OKLCH its lightness is 28%, its chroma 0.098 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Eggplant Purple (#430541), ΔE 0.022 away. White text reads best on it, at 15.00:1.
| Hue family | Purples |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.098) |
| Temperature | in between |
| Nearest name | Eggplant Purple (#430541) |
| Black text | 1.39:1 |
| White text | 15.00:1 |
Values
| HEX | #431240 |
| RGB | rgb(67, 18, 64) |
| HSL | hsl(304, 58%, 17%) |
| OKLCH | oklch(28.4% 0.098 330.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #431240 | 15.00:1 | AAA | Lc -104.2 | Preferred for body text |
| Black text on #431240 | 1.39:1 | Fails | Lc 0.0 | Not readable |
| #431240 text on white | 15.00:1 | AAA | Lc 101.4 | Preferred for body text |
| #431240 text on black | 1.39:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F5
oklch(93.6% 0.035 330.2)
-
Step 200
200
#F3CAED
oklch(88.5% 0.065 331)
-
Step 300
300
#EBA5E4
oklch(80.9% 0.116 330.1)
-
Step 400
400
#DF6FD6
oklch(70.7% 0.186 330.4)
-
Step 500
500
#D33ECB
oklch(63.1% 0.237 330.3)
-
Step 600
600
#BD00B6
oklch(55.6% 0.253 330.4)
-
Step 700
700
#A0009A
oklch(49.1% 0.224 330.4)
-
Step 800
800
#84007F
oklch(42.7% 0.194 330.4)
-
Step 900
900
#6B1267
oklch(37.7% 0.154 330.2)
-
Step 950
950 (this color)
#431240
oklch(28.4% 0.098 330.3)
#431240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E2241 | 0.103 |
| Deuteranopia (no green cones) | #20293F | 0.088 |
| Tritanopia (no blue cones) | #461727 | 0.052 |
| Achromatopsia (no color) | #272727 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #431240
#431240
oklch(28.4% 0.098 330.3)
- #003413
#003413
oklch(28.4% 0.078 150)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #431240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant Purple #430541 ΔE 0.022
- Deep Violet #490648 ΔE 0.026
- Aubergine #3D0734 ΔE 0.032
- Eggplant #380835 ΔE 0.038
- Plum Purple #4E0550 ΔE 0.040
- Dark Purple #35063E ΔE 0.043
- Dark Plum #3F012C ΔE 0.045
- Deep Purple #36013F ΔE 0.048
Use #431240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.