#404AD4
Closest named color: Warm Blue (#4B57DB). oklch(49.2% 0.208 272.7), rgb(64, 74, 212).
Aa
White text reads best on this color (6.67:1).
About this color
#404AD4 is a medium-dark, vivid blue. In OKLCH its lightness is 49%, its chroma 0.208 and its hue 273°. Its hue sits on the cool side of the wheel. The nearest named color is Warm Blue (#4B57DB), ΔE 0.036 away. White text reads best on it, at 6.67:1.
| Hue family | Blues |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.208) |
| Temperature | cool |
| Nearest name | Warm Blue (#4B57DB) |
| Black text | 3.14:1 |
| White text | 6.67:1 |
Values
| HEX | #404AD4 |
| RGB | rgb(64, 74, 212) |
| HSL | hsl(236, 63%, 54%) |
| OKLCH | oklch(49.2% 0.208 272.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #404AD4 | 6.67:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #404AD4 | 3.14:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #404AD4 text on white | 6.67:1 | AA | Lc 82.3 | Fine for body text |
| #404AD4 text on black | 3.14:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F2F5FF
oklch(97.1% 0.014 272.7)
-
Step 100
100
#E3E9FE
oklch(93.6% 0.029 273.1)
-
Step 200
200
#CCD8FF
oklch(88.6% 0.055 271.8)
-
Step 300
300
#ACBDFF
oklch(80.9% 0.095 273)
-
Step 400
400
#8198FF
oklch(70.7% 0.153 272.5)
-
Step 500
500
#6479FF
oklch(63% 0.199 272.7)
-
Step 600
600
#4E5BF3
oklch(55.5% 0.225 272.8)
-
Step 700
700 (this color)
#404AD4
oklch(49.2% 0.208 272.7)
-
Step 800
800
#343EAB
oklch(42.7% 0.172 272.7)
-
Step 900
900
#2C3687
oklch(37.6% 0.135 272.8)
-
Step 950
950
#1A214F
oklch(27.1% 0.084 273)
#404AD4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0063D8 | 0.062 |
| Deuteranopia (no green cones) | #0055D1 | 0.045 |
| Tritanopia (no blue cones) | #006E88 | 0.167 |
| Achromatopsia (no color) | #5C5C5C | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #404AD4
#404AD4
oklch(49.2% 0.208 272.7)
- #755F00
#755F00
oklch(49.3% 0.101 93.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #404AD4, closest first.
No curated palette has a color within ΔE 0.04 of #404AD4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Blue #4B57DB ΔE 0.036
- Majorelle Blue #3F37C9 ΔE 0.043
- Blue With A Hint Of Purple #533CC6 ΔE 0.043
- Blurple #5539CC ΔE 0.043
- Blue Blue #2242C7 ΔE 0.046
- Bluey Purple #6241C7 ΔE 0.056
- Azul #1D5DEC ΔE 0.058
- Purpley Blue #5F34E7 ΔE 0.060
Use #404AD4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.