#404AB8
Closest named color: Blue With A Hint Of Purple (#533CC6). oklch(46.8% 0.172 273.8), rgb(64, 74, 184).
Aa
White text reads best on this color (7.26:1).
About this color
#404AB8 is a medium-dark, vivid blue. In OKLCH its lightness is 47%, its chroma 0.172 and its hue 274°. Its hue sits on the cool side of the wheel. The nearest named color is Blue With A Hint Of Purple (#533CC6), ΔE 0.043 away. White text reads best on it, at 7.26:1.
| Hue family | Blues |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.172) |
| Temperature | cool |
| Nearest name | Blue With A Hint Of Purple (#533CC6) |
| Black text | 2.88:1 |
| White text | 7.26:1 |
Values
| HEX | #404AB8 |
| RGB | rgb(64, 74, 184) |
| HSL | hsl(235, 48%, 49%) |
| OKLCH | oklch(46.8% 0.172 273.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #404AB8 | 7.26:1 | AAA | Lc -89.7 | Fine for body text |
| Black text on #404AB8 | 2.88:1 | Fails | Lc 19.2 | Dividers and decoration only |
| #404AB8 text on white | 7.26:1 | AAA | Lc 84.8 | Fine for body text |
| #404AB8 text on black | 2.88:1 | Fails | Lc -17.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F3F5FD
oklch(97.1% 0.011 274.9)
-
Step 100
100
#E4E9FA
oklch(93.5% 0.024 272.8)
-
Step 200
200
#CFD8F8
oklch(88.5% 0.045 273)
-
Step 300
300
#AFBDF7
oklch(80.8% 0.084 273.9)
-
Step 400
400
#8799F3
oklch(70.7% 0.133 273.9)
-
Step 500
500
#6B7DEE
oklch(63.1% 0.169 273.7)
-
Step 600
600
#5563DD
oklch(55.6% 0.185 273.8)
-
Step 700
700 (this color)
#404AB8
oklch(46.8% 0.172 273.8)
-
Step 800
800
#39439B
oklch(42.7% 0.142 273.8)
-
Step 900
900
#303A7B
oklch(37.7% 0.11 273.4)
-
Step 950
950
#1C2248
oklch(26.9% 0.07 274)
#404AB8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005CBC | 0.055 |
| Deuteranopia (no green cones) | #0051B6 | 0.047 |
| Tritanopia (no blue cones) | #00657A | 0.141 |
| Achromatopsia (no color) | #575757 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #404AB8
#404AB8
oklch(46.8% 0.172 273.8)
- #6C5800
#6C5800
oklch(46.7% 0.096 93.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #404AB8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blue With A Hint Of Purple #533CC6 ΔE 0.043
- Blue Blue #2242C7 ΔE 0.046
- Majorelle Blue #3F37C9 ΔE 0.047
- Blurple #5539CC ΔE 0.053
- Blueberry #464196 ΔE 0.058
- Bluey Purple #6241C7 ΔE 0.058
- Sapphire #2138AB ΔE 0.065
- Warm Blue #4B57DB ΔE 0.065
Use #404AB8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.