#40194C

Closest named color: Deep Violet (#490648). oklch(29.7% 0.097 317.5), rgb(64, 25, 76).

Aa

White text reads best on this color (14.36:1).

About this color

#40194C is a dark, moderately saturated purple. In OKLCH its lightness is 30%, its chroma 0.097 and its hue 317°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Violet (#490648), ΔE 0.035 away. White text reads best on it, at 14.36:1.

Hue familyPurples
Lightnessdark (30%)
Chromamoderately saturated (0.097)
Temperaturein between
Nearest nameDeep Violet (#490648)
Black text1.46:1
White text14.36:1

Values

HEX#40194C
RGBrgb(64, 25, 76)
HSLhsl(286, 50%, 20%)
OKLCHoklch(29.7% 0.097 317.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #40194C 14.36:1 AAA Lc -103.7 Preferred for body text
Black text on #40194C 1.46:1 Fails Lc 0.0 Not readable
#40194C text on white 14.36:1 AAA Lc 100.7 Preferred for body text
#40194C text on black 1.46:1 Fails Lc 0.0 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.

  1. Step 50

    50

    #FAF2FC

    oklch(97% 0.016 319.4)

  2. Step 100

    100

    #F3E3F9

    oklch(93.5% 0.034 316.9)

  3. Step 200

    200

    #EBCDF5

    oklch(88.6% 0.063 317.6)

  4. Step 300

    300

    #DFA9F1

    oklch(80.9% 0.114 317.5)

  5. Step 400

    400

    #CE76EA

    oklch(70.6% 0.184 317.5)

  6. Step 500

    500

    #C04AE4

    oklch(63.1% 0.235 317.3)

  7. Step 600

    600

    #AC1BD1

    oklch(55.6% 0.256 317.6)

  8. Step 700

    700

    #9402B5

    oklch(49.2% 0.238 317.8)

  9. Step 800

    800

    #780F93

    oklch(42.7% 0.197 317.5)

  10. Step 900

    900

    #611A75

    oklch(37.7% 0.153 317.6)

  11. Step 950

    950 (this color)

    #40194C

    oklch(29.7% 0.097 317.5)

Export this scale for Tailwind in the Tailwind colors tool

#40194C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0B274E0.092
Deuteranopia (no green cones)#1B2B4B0.079
Tritanopia (no blue cones)#40222F0.064
Achromatopsia (no color)#2A2A2A0.098

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #40194C

    #40194C

    oklch(29.7% 0.097 317.5)

  • #123700

    #123700

    oklch(29.8% 0.091 137.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #40194C

    #40194C

    oklch(29.7% 0.097 317.5)

  • #2C215A

    #2C215A

    oklch(29.6% 0.098 287.7)

  • #4D1236

    #4D1236

    oklch(29.6% 0.098 347.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #40194C

    #40194C

    oklch(29.7% 0.097 317.5)

  • #312F00

    #312F00

    oklch(29.8% 0.064 107.2)

  • #003627

    #003627

    oklch(29.6% 0.06 168.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #40194C

    #40194C

    oklch(29.7% 0.097 317.5)

  • #3E2800

    #3E2800

    oklch(29.6% 0.062 77)

  • #003536

    #003536

    oklch(29.8% 0.051 196.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #40194C

    #40194C

    oklch(29.7% 0.097 317.5)

  • #4C1D00

    #4C1D00

    oklch(29.7% 0.081 47.7)

  • #123700

    #123700

    oklch(29.8% 0.091 137.7)

  • #003243

    #003243

    oklch(29.6% 0.057 227.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #40194C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #40194C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.