#401949
Closest named color: Deep Violet (#490648). oklch(29.5% 0.094 319.7), rgb(64, 25, 73).
Aa
White text reads best on this color (14.45:1).
About this color
#401949 is a dark, moderately saturated purple. In OKLCH its lightness is 29%, its chroma 0.094 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Violet (#490648), ΔE 0.035 away. White text reads best on it, at 14.45:1.
| Hue family | Purples |
| Lightness | dark (29%) |
| Chroma | moderately saturated (0.094) |
| Temperature | in between |
| Nearest name | Deep Violet (#490648) |
| Black text | 1.45:1 |
| White text | 14.45:1 |
Values
| HEX | #401949 |
| RGB | rgb(64, 25, 73) |
| HSL | hsl(289, 49%, 19%) |
| OKLCH | oklch(29.5% 0.094 319.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #401949 | 14.45:1 | AAA | Lc -103.8 | Preferred for body text |
| Black text on #401949 | 1.45:1 | Fails | Lc 0.0 | Not readable |
| #401949 text on white | 14.45:1 | AAA | Lc 100.9 | Preferred for body text |
| #401949 text on black | 1.45:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FAF2FC
oklch(97% 0.016 319.4)
-
Step 100
100
#F4E3F8
oklch(93.6% 0.033 319.8)
-
Step 200
200
#ECCDF3
oklch(88.6% 0.061 320)
-
Step 300
300
#E0A9EE
oklch(80.8% 0.112 319.3)
-
Step 400
400
#D077E5
oklch(70.7% 0.178 319.7)
-
Step 500
500
#C24CDD
oklch(63.1% 0.227 319.6)
-
Step 600
600
#AD21CA
oklch(55.5% 0.247 319.6)
-
Step 700
700
#950CAF
oklch(49.1% 0.23 319.7)
-
Step 800
800
#79148D
oklch(42.7% 0.189 320)
-
Step 900
900
#621C71
oklch(37.8% 0.148 319.9)
-
Step 950
950 (this color)
#401949
oklch(29.5% 0.094 319.7)
#401949 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E274B | 0.090 |
| Deuteranopia (no green cones) | #1D2B48 | 0.078 |
| Tritanopia (no blue cones) | #40212E | 0.059 |
| Achromatopsia (no color) | #2A2A2A | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #401949
#401949
oklch(29.5% 0.094 319.7)
- #0C3700
#0C3700
oklch(29.6% 0.094 139.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #401949, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Violet #490648 ΔE 0.035
- Eggplant Purple #430541 ΔE 0.036
- Plum Purple #4E0550 ΔE 0.043
- Aubergine #3D0734 ΔE 0.049
- Dark Purple #35063E ΔE 0.051
- Eggplant #380835 ΔE 0.052
- Deep Purple #36013F ΔE 0.056
- Grape Purple #5D1451 ΔE 0.065
Use #401949 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.