#401730
Closest named color: Aubergine (#3D0734). oklch(27.7% 0.073 345.3), rgb(64, 23, 48).
Aa
White text reads best on this color (15.18:1).
About this color
#401730 is a dark, moderately saturated red. In OKLCH its lightness is 28%, its chroma 0.073 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Aubergine (#3D0734), ΔE 0.038 away. White text reads best on it, at 15.18:1.
| Hue family | Reds |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Aubergine (#3D0734) |
| Black text | 1.38:1 |
| White text | 15.18:1 |
Values
| HEX | #401730 |
| RGB | rgb(64, 23, 48) |
| HSL | hsl(323, 47%, 17%) |
| OKLCH | oklch(27.7% 0.073 345.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #401730 | 15.18:1 | AAA | Lc -104.6 | Preferred for body text |
| Black text on #401730 | 1.38:1 | Fails | Lc 0.0 | Not readable |
| #401730 text on white | 15.18:1 | AAA | Lc 101.8 | Preferred for body text |
| #401730 text on black | 1.38:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F2CDE0
oklch(88.5% 0.048 345.8)
-
Step 300
300
#EAABCD
oklch(81% 0.085 345.6)
-
Step 400
400
#DC7BB4
oklch(70.7% 0.138 345)
-
Step 500
500
#D055A1
oklch(63.1% 0.176 345.3)
-
Step 600
600
#BB358C
oklch(55.7% 0.191 345.2)
-
Step 700
700
#A12577
oklch(49.1% 0.178 345.2)
-
Step 800
800
#832261
oklch(42.8% 0.147 345.3)
-
Step 900
900
#69224F
oklch(37.6% 0.115 345)
-
Step 950
950 (this color)
#401730
oklch(27.7% 0.073 345.3)
#401730 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B2131 | 0.077 |
| Deuteranopia (no green cones) | #26282F | 0.070 |
| Tritanopia (no blue cones) | #441721 | 0.030 |
| Achromatopsia (no color) | #262626 | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #401730
#401730
oklch(27.7% 0.073 345.3)
- #003121
#003121
oklch(27.7% 0.058 165.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #401730, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Aubergine #3D0734 ΔE 0.038
- Dark Plum #3F012C ΔE 0.043
- Eggplant #380835 ΔE 0.044
- Eggplant Purple #430541 ΔE 0.050
- Deep Violet #490648 ΔE 0.059
- Dark Purple #35063E ΔE 0.059
- Deep Purple #36013F ΔE 0.066
- Space Cadet #2B2D42 ΔE 0.072
Use #401730 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.