#401440
Closest named color: Eggplant Purple (#430541). oklch(28.2% 0.093 327.7), rgb(64, 20, 64).
Aa
White text reads best on this color (15.08:1).
About this color
#401440 is a dark, moderately saturated purple. In OKLCH its lightness is 28%, its chroma 0.093 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Eggplant Purple (#430541), ΔE 0.025 away. White text reads best on it, at 15.08:1.
| Hue family | Purples |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.093) |
| Temperature | in between |
| Nearest name | Eggplant Purple (#430541) |
| Black text | 1.39:1 |
| White text | 15.08:1 |
Values
| HEX | #401440 |
| RGB | rgb(64, 20, 64) |
| HSL | hsl(300, 52%, 16%) |
| OKLCH | oklch(28.2% 0.093 327.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #401440 | 15.08:1 | AAA | Lc -104.4 | Preferred for body text |
| Black text on #401440 | 1.39:1 | Fails | Lc 0.0 | Not readable |
| #401440 text on white | 15.08:1 | AAA | Lc 101.5 | Preferred for body text |
| #401440 text on black | 1.39:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FBF2FB
oklch(97.1% 0.015 325.7)
-
Step 100
100
#F6E3F5
oklch(93.6% 0.031 327.4)
-
Step 200
200
#F0CCEE
oklch(88.6% 0.06 327.8)
-
Step 300
300
#E7A7E5
oklch(80.8% 0.11 327.6)
-
Step 400
400
#D974D8
oklch(70.7% 0.176 327.6)
-
Step 500
500
#CC47CD
oklch(63.1% 0.225 327.5)
-
Step 600
600
#B719B9
oklch(55.5% 0.243 327.7)
-
Step 700
700
#9E00A0
oklch(49.2% 0.227 327.7)
-
Step 800
800
#800D81
oklch(42.7% 0.187 327.8)
-
Step 900
900
#671968
oklch(37.7% 0.146 327.5)
-
Step 950
950 (this color)
#401440
oklch(28.2% 0.093 327.7)
#401440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0F2341 | 0.095 |
| Deuteranopia (no green cones) | #1E283F | 0.082 |
| Tritanopia (no blue cones) | #421A27 | 0.053 |
| Achromatopsia (no color) | #262626 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #401440
#401440
oklch(28.2% 0.093 327.7)
- #00330E
#00330E
oklch(28% 0.082 147.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #401440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant Purple #430541 ΔE 0.025
- Deep Violet #490648 ΔE 0.032
- Aubergine #3D0734 ΔE 0.032
- Eggplant #380835 ΔE 0.036
- Dark Purple #35063E ΔE 0.040
- Plum Purple #4E0550 ΔE 0.046
- Deep Purple #36013F ΔE 0.046
- Dark Plum #3F012C ΔE 0.046
Use #401440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.