#40102A

Closest named color: Dark Plum (#3F012C). oklch(26.4% 0.081 350.6), rgb(64, 16, 42).

Aa

White text reads best on this color (15.84:1).

About this color

#40102A is a dark, moderately saturated red. In OKLCH its lightness is 26%, its chroma 0.081 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.030 away. White text reads best on it, at 15.84:1.

Hue familyReds
Lightnessdark (26%)
Chromamoderately saturated (0.081)
Temperaturewarm
Nearest nameDark Plum (#3F012C)
Black text1.32:1
White text15.84:1

Values

HEX#40102A
RGBrgb(64, 16, 42)
HSLhsl(328, 60%, 16%)
OKLCHoklch(26.4% 0.081 350.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #40102A 15.84:1 AAA Lc -105.0 Preferred for body text
Black text on #40102A 1.32:1 Fails Lc 0.0 Not readable
#40102A text on white 15.84:1 AAA Lc 102.3 Preferred for body text
#40102A text on black 1.32:1 Fails Lc 0.0 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.

  1. Step 50

    50

    #FDF2F6

    oklch(97.1% 0.013 353.1)

  2. Step 100

    100

    #F9E3EC

    oklch(93.6% 0.027 350.9)

  3. Step 200

    200

    #F6CBDE

    oklch(88.4% 0.054 349.9)

  4. Step 300

    300

    #F1A7C9

    oklch(80.9% 0.097 350.3)

  5. Step 400

    400

    #E675AD

    oklch(70.8% 0.153 350.7)

  6. Step 500

    500

    #DB4A99

    oklch(63.2% 0.196 350.5)

  7. Step 600

    600

    #C62183

    oklch(55.6% 0.213 350.7)

  8. Step 700

    700

    #AA0E6F

    oklch(49.1% 0.197 350.5)

  9. Step 800

    800

    #8A135A

    oklch(42.6% 0.163 350.6)

  10. Step 900

    900

    #6F1B4A

    oklch(37.7% 0.127 350.6)

  11. Step 950

    950 (this color)

    #40102A

    oklch(26.4% 0.081 350.6)

Export this scale for Tailwind in the Tailwind colors tool

#40102A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#171D2B0.089
Deuteranopia (no green cones)#2426290.081
Tritanopia (no blue cones)#450E1B0.029
Achromatopsia (no color)#2222220.082

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #40102A

    #40102A

    oklch(26.4% 0.081 350.6)

  • #002D21

    #002D21

    oklch(26.4% 0.052 169.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #40102A

    #40102A

    oklch(26.4% 0.081 350.6)

  • #36153C

    #36153C

    oklch(26.4% 0.08 321.3)

  • #440F13

    #440F13

    oklch(26.3% 0.081 20.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #40102A

    #40102A

    oklch(26.4% 0.081 350.6)

  • #092E03

    #092E03

    oklch(26.5% 0.081 140.7)

  • #002B2E

    #002B2E

    oklch(26.3% 0.045 202)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #40102A

    #40102A

    oklch(26.4% 0.081 350.6)

  • #272700

    #272700

    oklch(26.4% 0.058 109.8)

  • #00293A

    #00293A

    oklch(26.4% 0.053 231.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #40102A

    #40102A

    oklch(26.4% 0.081 350.6)

  • #332200

    #332200

    oklch(26.6% 0.055 80.9)

  • #002D21

    #002D21

    oklch(26.4% 0.052 169.9)

  • #0C234B

    #0C234B

    oklch(26.4% 0.08 260.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #40102A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #40102A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.