#40073F
Closest named color: Eggplant Purple (#430541). oklch(26.7% 0.11 328.9), rgb(64, 7, 63).
Aa
White text reads best on this color (15.90:1).
About this color
#40073F is a dark, moderately saturated purple. In OKLCH its lightness is 27%, its chroma 0.110 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Eggplant Purple (#430541), ΔE 0.008 away. White text reads best on it, at 15.90:1.
| Hue family | Purples |
| Lightness | dark (27%) |
| Chroma | moderately saturated (0.110) |
| Temperature | in between |
| Nearest name | Eggplant Purple (#430541) |
| Black text | 1.32:1 |
| White text | 15.90:1 |
Values
| HEX | #40073F |
| RGB | rgb(64, 7, 63) |
| HSL | hsl(301, 80%, 14%) |
| OKLCH | oklch(26.7% 0.11 328.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #40073F | 15.90:1 | AAA | Lc -104.8 | Preferred for body text |
| Black text on #40073F | 1.32:1 | Fails | Lc 0.0 | Not readable |
| #40073F text on white | 15.90:1 | AAA | Lc 102.1 | Preferred for body text |
| #40073F text on black | 1.32:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FCF2FB
oklch(97.1% 0.016 328.8)
-
Step 100
100
#F9E1F7
oklch(93.6% 0.039 328.5)
-
Step 200
200
#F5C9F1
oklch(88.6% 0.072 329.1)
-
Step 300
300
#EFA1EA
oklch(80.9% 0.131 328.9)
-
Step 400
400
#E467DF
oklch(70.7% 0.209 329.1)
-
Step 500
500
#D829D6
oklch(63% 0.266 328.7)
-
Step 600
600
#BC00BA
oklch(55.7% 0.255 328.9)
-
Step 700
700
#9F009D
oklch(49.2% 0.225 329)
-
Step 800
800
#830082
oklch(42.7% 0.196 328.8)
-
Step 900
900
#6E006D
oklch(37.7% 0.173 328.8)
-
Step 950
950 (this color)
#40073F
oklch(26.7% 0.11 328.9)
#40073F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #001D40 | 0.120 |
| Deuteranopia (no green cones) | #18253E | 0.101 |
| Tritanopia (no blue cones) | #431023 | 0.060 |
| Achromatopsia (no color) | #222222 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #40073F
#40073F
oklch(26.7% 0.11 328.9)
- #002F0F
#002F0F
oklch(26.6% 0.075 149.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #40073F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant Purple #430541 ΔE 0.008
- Aubergine #3D0734 ΔE 0.021
- Eggplant #380835 ΔE 0.026
- Deep Violet #490648 ΔE 0.026
- Dark Purple #35063E ΔE 0.027
- Deep Purple #36013F ΔE 0.029
- Dark Plum #3F012C ΔE 0.036
- Plum Purple #4E0550 ΔE 0.043
Use #40073F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.