#40072F
Closest named color: Dark Plum (#3F012C). oklch(25.7% 0.097 343.2), rgb(64, 7, 47).
Aa
White text reads best on this color (16.28:1).
About this color
#40072F is a dark, moderately saturated purple. In OKLCH its lightness is 26%, its chroma 0.097 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.012 away. White text reads best on it, at 16.28:1.
| Hue family | Purples |
| Lightness | dark (26%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.28:1 |
| White text | 16.28:1 |
Values
| HEX | #40072F |
| RGB | rgb(64, 7, 47) |
| HSL | hsl(318, 80%, 14%) |
| OKLCH | oklch(25.7% 0.097 343.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #40072F | 16.28:1 | AAA | Lc -105.1 | Preferred for body text |
| Black text on #40072F | 1.28:1 | Fails | Lc 0.0 | Not readable |
| #40072F text on white | 16.28:1 | AAA | Lc 102.5 | Preferred for body text |
| #40072F text on black | 1.28:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FBE2F0
oklch(93.7% 0.033 343)
-
Step 200
200
#F8C9E4
oklch(88.5% 0.063 343.1)
-
Step 300
300
#F5A2D4
oklch(80.9% 0.116 343.1)
-
Step 400
400
#EB6BBE
oklch(70.7% 0.183 343.1)
-
Step 500
500
#E135AD
oklch(63.1% 0.234 343.3)
-
Step 600
600
#C70096
oklch(55.5% 0.238 343.2)
-
Step 700
700
#A9007F
oklch(49.2% 0.211 343.2)
-
Step 800
800
#8B0068
oklch(42.6% 0.183 343.1)
-
Step 900
900
#730A56
oklch(37.7% 0.153 343.2)
-
Step 950
950 (this color)
#40072F
oklch(25.7% 0.097 343.2)
#40072F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E1A30 | 0.108 |
| Deuteranopia (no green cones) | #20232E | 0.092 |
| Tritanopia (no blue cones) | #45071A | 0.043 |
| Achromatopsia (no color) | #202020 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #40072F
#40072F
oklch(25.7% 0.097 343.2)
- #002B1B
#002B1B
oklch(25.6% 0.055 162.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #40072F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.012
- Aubergine #3D0734 ΔE 0.013
- Eggplant #380835 ΔE 0.023
- Eggplant Purple #430541 ΔE 0.035
- Dark Purple #35063E ΔE 0.042
- Deep Purple #36013F ΔE 0.046
- Deep Violet #490648 ΔE 0.050
- Very Dark Purple #2A0134 ΔE 0.062
Use #40072F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.