#400726
Closest named color: Dark Plum (#3F012C). oklch(25.2% 0.091 352.8), rgb(64, 7, 38).
Aa
White text reads best on this color (16.45:1).
About this color
#400726 is a dark, moderately saturated red. In OKLCH its lightness is 25%, its chroma 0.091 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.019 away. White text reads best on it, at 16.45:1.
| Hue family | Reds |
| Lightness | dark (25%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.27:1 |
| White text | 16.45:1 |
Values
| HEX | #400726 |
| RGB | rgb(64, 7, 38) |
| HSL | hsl(327, 80%, 14%) |
| OKLCH | oklch(25.2% 0.091 352.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #400726 | 16.45:1 | AAA | Lc -105.3 | Preferred for body text |
| Black text on #400726 | 1.27:1 | Fails | Lc 0.0 | Not readable |
| #400726 text on white | 16.45:1 | AAA | Lc 102.7 | Preferred for body text |
| #400726 text on black | 1.27:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FAC9DD
oklch(88.4% 0.061 352)
-
Step 300
300
#F7A3C7
oklch(80.8% 0.108 352.5)
-
Step 400
400
#EF6CAA
oklch(70.7% 0.174 352.9)
-
Step 500
500
#E53995
oklch(63.1% 0.221 352.9)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0058
oklch(42.7% 0.177 352.4)
-
Step 900
900
#750E48
oklch(37.6% 0.144 352.9)
-
Step 950
950 (this color)
#400726
oklch(25.2% 0.091 352.8)
#400726 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #121927 | 0.103 |
| Deuteranopia (no green cones) | #222325 | 0.091 |
| Tritanopia (no blue cones) | #460315 | 0.033 |
| Achromatopsia (no color) | #1F1F1F | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #400726
#400726
oklch(25.2% 0.091 352.8)
- #002920
#002920
oklch(25.1% 0.048 174.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #400726, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.019
- Aubergine #3D0734 ΔE 0.029
- Eggplant #380835 ΔE 0.036
- Dark Maroon #3C0008 ΔE 0.051
- Eggplant Purple #430541 ΔE 0.052
- Dark Purple #35063E ΔE 0.057
- Deep Purple #36013F ΔE 0.061
- Deep Brown #410200 ΔE 0.062
Use #400726 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.