#391D23
Closest named color: Chocolate Brown (#411900). oklch(27.1% 0.045 6.7), rgb(57, 29, 35).
Aa
White text reads best on this color (15.28:1).
About this color
#391D23 is a dark, muted red. In OKLCH its lightness is 27%, its chroma 0.045 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Chocolate Brown (#411900), ΔE 0.050 away. White text reads best on it, at 15.28:1.
| Hue family | Reds |
| Lightness | dark (27%) |
| Chroma | muted (0.045) |
| Temperature | warm |
| Nearest name | Chocolate Brown (#411900) |
| Black text | 1.37:1 |
| White text | 15.28:1 |
Values
| HEX | #391D23 |
| RGB | rgb(57, 29, 35) |
| HSL | hsl(347, 33%, 17%) |
| OKLCH | oklch(27.1% 0.045 6.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #391D23 | 15.28:1 | AAA | Lc -104.8 | Preferred for body text |
| Black text on #391D23 | 1.37:1 | Fails | Lc 0.0 | Not readable |
| #391D23 text on white | 15.28:1 | AAA | Lc 102.1 | Preferred for body text |
| #391D23 text on black | 1.37:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#EBD2D6
oklch(88.6% 0.028 6.7)
-
Step 300
300
#E0B3BB
oklch(80.9% 0.053 6.4)
-
Step 400
400
#CE8B98
oklch(70.7% 0.083 6.7)
-
Step 500
500
#C06C7F
oklch(63.1% 0.108 6.1)
-
Step 600
600
#AB5368
oklch(55.6% 0.117 6.6)
-
Step 700
700
#934356
oklch(49.1% 0.109 7)
-
Step 800
800
#773847
oklch(42.8% 0.089 6.6)
-
Step 900
900
#60303B
oklch(37.5% 0.07 6.4)
-
Step 950
950 (this color)
#391D23
oklch(27.1% 0.045 6.7)
#391D23 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #222223 | 0.048 |
| Deuteranopia (no green cones) | #292722 | 0.044 |
| Tritanopia (no blue cones) | #3E1B1F | 0.012 |
| Achromatopsia (no color) | #252525 | 0.045 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #391D23
#391D23
oklch(27.1% 0.045 6.7)
- #042E2A
#042E2A
oklch(27.2% 0.045 185.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #391D23, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chocolate Brown #411900 ΔE 0.050
- Jet #212529 ΔE 0.051
- Dark Brown #341C02 ΔE 0.051
- Dark #1B2431 ΔE 0.061
- Deep Brown #410200 ΔE 0.065
- Space Cadet #2B2D42 ΔE 0.066
- Dark Maroon #3C0008 ΔE 0.067
- Aubergine #3D0734 ΔE 0.067
Use #391D23 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.