#390D24
Closest named color: Dark Plum (#3F012C). oklch(24.4% 0.075 351.8), rgb(57, 13, 36).
Aa
White text reads best on this color (16.70:1).
About this color
#390D24 is a very dark, moderately saturated red. In OKLCH its lightness is 24%, its chroma 0.075 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.030 away. White text reads best on it, at 16.70:1.
| Hue family | Reds |
| Lightness | very dark (24%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.25:1 |
| White text | 16.70:1 |
Values
| HEX | #390D24 |
| RGB | rgb(57, 13, 36) |
| HSL | hsl(329, 63%, 14%) |
| OKLCH | oklch(24.4% 0.075 351.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #390D24 | 16.70:1 | AAA | Lc -105.7 | Preferred for body text |
| Black text on #390D24 | 1.25:1 | Fails | Lc 0.0 | Not readable |
| #390D24 text on white | 16.70:1 | AAA | Lc 103.2 | Preferred for body text |
| #390D24 text on black | 1.25:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CCDD
oklch(88.4% 0.05 350.7)
-
Step 300
300
#EEA9C7
oklch(80.9% 0.089 351.5)
-
Step 400
400
#E279AA
oklch(70.8% 0.141 351.9)
-
Step 500
500
#D65195
oklch(63.1% 0.18 351.8)
-
Step 600
600
#C22E80
oklch(55.7% 0.197 351.8)
-
Step 700
700
#A71E6C
oklch(49.2% 0.183 351.8)
-
Step 800
800
#871D58
oklch(42.7% 0.151 351.6)
-
Step 900
900
#6D1F48
oklch(37.6% 0.118 351.9)
-
Step 950
950 (this color)
#390D24
oklch(24.4% 0.075 351.8)
#390D24 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #141925 | 0.082 |
| Deuteranopia (no green cones) | #202123 | 0.075 |
| Tritanopia (no blue cones) | #3E0A17 | 0.026 |
| Achromatopsia (no color) | #1E1E1E | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #390D24
#390D24
oklch(24.4% 0.075 351.8)
- #00271D
#00271D
oklch(24.3% 0.047 171.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #390D24, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.030
- Aubergine #3D0734 ΔE 0.035
- Eggplant #380835 ΔE 0.037
- Dark Maroon #3C0008 ΔE 0.048
- Dark Purple #35063E ΔE 0.056
- Deep Brown #410200 ΔE 0.059
- Eggplant Purple #430541 ΔE 0.061
- Deep Purple #36013F ΔE 0.062
Use #390D24 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.