#390A27
Closest named color: Dark Plum (#3F012C). oklch(24.2% 0.081 347), rgb(57, 10, 39).
Aa
White text reads best on this color (16.84:1).
About this color
#390A27 is a very dark, moderately saturated red. In OKLCH its lightness is 24%, its chroma 0.081 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.022 away. White text reads best on it, at 16.84:1.
| Hue family | Reds |
| Lightness | very dark (24%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.24:1 |
| White text | 16.84:1 |
Values
| HEX | #390A27 |
| RGB | rgb(57, 10, 39) |
| HSL | hsl(323, 70%, 13%) |
| OKLCH | oklch(24.2% 0.081 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #390A27 | 16.84:1 | AAA | Lc -105.7 | Preferred for body text |
| Black text on #390A27 | 1.24:1 | Fails | Lc 0.0 | Not readable |
| #390A27 text on white | 16.84:1 | AAA | Lc 103.2 | Preferred for body text |
| #390A27 text on black | 1.24:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F5CBE0
oklch(88.4% 0.054 346.7)
-
Step 300
300
#EFA7CD
oklch(80.8% 0.097 346.6)
-
Step 400
400
#E475B3
oklch(70.7% 0.154 347.1)
-
Step 500
500
#D84AA0
oklch(63% 0.197 346.9)
-
Step 600
600
#C4228B
oklch(55.7% 0.215 347.1)
-
Step 700
700
#A80F76
oklch(49% 0.199 346.9)
-
Step 800
800
#891460
oklch(42.7% 0.165 347.1)
-
Step 900
900
#6E1B4F
oklch(37.7% 0.129 346.6)
-
Step 950
950 (this color)
#390A27
oklch(24.2% 0.081 347)
#390A27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #101828 | 0.091 |
| Deuteranopia (no green cones) | #1E2026 | 0.079 |
| Tritanopia (no blue cones) | #3E0917 | 0.033 |
| Achromatopsia (no color) | #1D1D1D | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #390A27
#390A27
oklch(24.2% 0.081 347)
- #00271B
#00271B
oklch(24.2% 0.049 167.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #390A27, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.022
- Aubergine #3D0734 ΔE 0.027
- Eggplant #380835 ΔE 0.029
- Dark Purple #35063E ΔE 0.049
- Dark Maroon #3C0008 ΔE 0.053
- Deep Purple #36013F ΔE 0.054
- Eggplant Purple #430541 ΔE 0.054
- Very Dark Purple #2A0134 ΔE 0.057
Use #390A27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.