#390A1F
Closest named color: Dark Plum (#3F012C). oklch(23.8% 0.077 357.4), rgb(57, 10, 31).
Aa
White text reads best on this color (16.97:1).
About this color
#390A1F is a very dark, moderately saturated red. In OKLCH its lightness is 24%, its chroma 0.077 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.034 away. White text reads best on it, at 16.97:1.
| Hue family | Reds |
| Lightness | very dark (24%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.23:1 |
| White text | 16.97:1 |
Values
| HEX | #390A1F |
| RGB | rgb(57, 10, 31) |
| HSL | hsl(333, 70%, 13%) |
| OKLCH | oklch(23.8% 0.077 357.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #390A1F | 16.97:1 | AAA | Lc -105.8 | Preferred for body text |
| Black text on #390A1F | 1.23:1 | Fails | Lc 0.0 | Not readable |
| #390A1F text on white | 16.97:1 | AAA | Lc 103.4 | Preferred for body text |
| #390A1F text on black | 1.23:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F6CCD9
oklch(88.5% 0.05 357.6)
-
Step 300
300
#F1A8C1
oklch(80.8% 0.091 357.1)
-
Step 400
400
#E777A1
oklch(70.8% 0.145 357.7)
-
Step 500
500
#DC4D8A
oklch(63.1% 0.186 357.5)
-
Step 600
600
#C72774
oklch(55.6% 0.202 357.5)
-
Step 700
700
#AB1661
oklch(49% 0.187 357.5)
-
Step 800
800
#8B184F
oklch(42.7% 0.155 357.7)
-
Step 900
900
#701D42
oklch(37.7% 0.121 357.4)
-
Step 950
950 (this color)
#390A1F
oklch(23.8% 0.077 357.4)
#390A1F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #131720 | 0.086 |
| Deuteranopia (no green cones) | #20201E | 0.078 |
| Tritanopia (no blue cones) | #3E0513 | 0.024 |
| Achromatopsia (no color) | #1C1C1C | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #390A1F
#390A1F
oklch(23.8% 0.077 357.4)
- #00251F
#00251F
oklch(23.7% 0.043 179.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #390A1F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.034
- Dark Maroon #3C0008 ΔE 0.038
- Aubergine #3D0734 ΔE 0.042
- Eggplant #380835 ΔE 0.044
- Deep Brown #410200 ΔE 0.051
- Mahogany #4A0100 ΔE 0.060
- Dark Purple #35063E ΔE 0.064
- Very Dark Purple #2A0134 ΔE 0.068
Use #390A1F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.