#390728
Closest named color: Dark Plum (#3F012C). oklch(23.9% 0.087 345.2), rgb(57, 7, 40).
Aa
White text reads best on this color (17.00:1).
About this color
#390728 is a very dark, moderately saturated red. In OKLCH its lightness is 24%, its chroma 0.087 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.018 away. White text reads best on it, at 17.00:1.
| Hue family | Reds |
| Lightness | very dark (24%) |
| Chroma | moderately saturated (0.087) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.23:1 |
| White text | 17.00:1 |
Values
| HEX | #390728 |
| RGB | rgb(57, 7, 40) |
| HSL | hsl(320, 78%, 13%) |
| OKLCH | oklch(23.9% 0.087 345.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #390728 | 17.00:1 | AAA | Lc -105.8 | Preferred for body text |
| Black text on #390728 | 1.23:1 | Fails | Lc 0.0 | Not readable |
| #390728 text on white | 17.00:1 | AAA | Lc 103.3 | Preferred for body text |
| #390728 text on black | 1.23:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F6CBE2
oklch(88.6% 0.057 344.9)
-
Step 300
300
#F1A6D0
oklch(81% 0.103 345)
-
Step 400
400
#E672B7
oklch(70.7% 0.163 345.4)
-
Step 500
500
#DB44A5
oklch(63.1% 0.21 345.3)
-
Step 600
600
#C61391
oklch(55.6% 0.228 345)
-
Step 700
700
#AA007B
oklch(49.2% 0.209 345.1)
-
Step 800
800
#8B0964
oklch(42.8% 0.176 345.3)
-
Step 900
900
#701752
oklch(37.8% 0.137 345.1)
-
Step 950
950 (this color)
#390728
oklch(23.9% 0.087 345.2)
#390728 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0D1729 | 0.097 |
| Deuteranopia (no green cones) | #1D1F27 | 0.083 |
| Tritanopia (no blue cones) | #3D0616 | 0.036 |
| Achromatopsia (no color) | #1C1C1C | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #390728
#390728
oklch(23.9% 0.087 345.2)
- #002619
#002619
oklch(23.8% 0.05 165.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #390728, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.018
- Aubergine #3D0734 ΔE 0.024
- Eggplant #380835 ΔE 0.025
- Dark Purple #35063E ΔE 0.045
- Deep Purple #36013F ΔE 0.049
- Eggplant Purple #430541 ΔE 0.051
- Very Dark Purple #2A0134 ΔE 0.052
- Dark Maroon #3C0008 ΔE 0.056
Use #390728 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.