#390710
Closest named color: Dark Maroon (#3C0008). oklch(22.9% 0.077 15.8), rgb(57, 7, 16).
Aa
White text reads best on this color (17.32:1).
About this color
#390710 is a very dark, moderately saturated red. In OKLCH its lightness is 23%, its chroma 0.077 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Maroon (#3C0008), ΔE 0.015 away. White text reads best on it, at 17.32:1.
| Hue family | Reds |
| Lightness | very dark (23%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Dark Maroon (#3C0008) |
| Black text | 1.21:1 |
| White text | 17.32:1 |
Values
| HEX | #390710 |
| RGB | rgb(57, 7, 16) |
| HSL | hsl(349, 78%, 13%) |
| OKLCH | oklch(22.9% 0.077 15.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #390710 | 17.32:1 | AAA | Lc -106.0 | Preferred for body text |
| Black text on #390710 | 1.21:1 | Fails | Lc 0.0 | Not readable |
| #390710 text on white | 17.32:1 | AAA | Lc 103.6 | Preferred for body text |
| #390710 text on black | 1.21:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E4
oklch(93.6% 0.026 14.7)
-
Step 200
200
#F9CCCE
oklch(88.5% 0.051 15.2)
-
Step 300
300
#F6A9AD
oklch(81% 0.091 15.9)
-
Step 400
400
#ED7681
oklch(70.6% 0.147 15.8)
-
Step 500
500
#E44C62
oklch(63.2% 0.187 16)
-
Step 600
600
#CF2349
oklch(55.6% 0.203 15.9)
-
Step 700
700
#B20F3A
oklch(49% 0.189 15.9)
-
Step 800
800
#911531
oklch(42.8% 0.156 15.7)
-
Step 900
900
#741C2B
oklch(37.7% 0.121 15.7)
-
Step 950
950 (this color)
#390710
oklch(22.9% 0.077 15.8)
#390710 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #151410 | 0.085 |
| Deuteranopia (no green cones) | #221E0F | 0.077 |
| Tritanopia (no blue cones) | #3F000B | 0.017 |
| Achromatopsia (no color) | #1A1A1A | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #390710
#390710
oklch(22.9% 0.077 15.8)
- #002223
#002223
oklch(22.9% 0.039 197.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #390710, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Maroon #3C0008 ΔE 0.015
- Deep Brown #410200 ΔE 0.029
- Mahogany #4A0100 ΔE 0.045
- Dark Plum #3F012C ΔE 0.057
- Chocolate Brown #411900 ΔE 0.059
- Dark Brown #341C02 ΔE 0.063
- Aubergine #3D0734 ΔE 0.068
- Eggplant #380835 ΔE 0.070
Use #390710 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.