#390704
Closest named color: Dark Maroon (#3C0008). oklch(22.7% 0.079 29.5), rgb(57, 7, 4).
Aa
White text reads best on this color (17.41:1).
About this color
#390704 is a very dark, moderately saturated red. In OKLCH its lightness is 23%, its chroma 0.079 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Maroon (#3C0008), ΔE 0.018 away. White text reads best on it, at 17.41:1.
| Hue family | Reds |
| Lightness | very dark (23%) |
| Chroma | moderately saturated (0.079) |
| Temperature | warm |
| Nearest name | Dark Maroon (#3C0008) |
| Black text | 1.20:1 |
| White text | 17.41:1 |
Values
| HEX | #390704 |
| RGB | rgb(57, 7, 4) |
| HSL | hsl(3, 87%, 12%) |
| OKLCH | oklch(22.7% 0.079 29.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #390704 | 17.41:1 | AAA | Lc -106.0 | Preferred for body text |
| Black text on #390704 | 1.20:1 | Fails | Lc 0.0 | Not readable |
| #390704 text on white | 17.41:1 | AAA | Lc 103.6 | Preferred for body text |
| #390704 text on black | 1.20:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FEF3F1
oklch(97.2% 0.012 29.9)
-
Step 100
100
#FCE4DF
oklch(93.7% 0.027 31.7)
-
Step 200
200
#FACDC5
oklch(88.5% 0.052 29.9)
-
Step 300
300
#F7AA9E
oklch(80.9% 0.093 29.1)
-
Step 400
400
#EF7868
oklch(70.6% 0.15 29.2)
-
Step 500
500
#E64E3E
oklch(63.1% 0.191 29.4)
-
Step 600
600
#D12519
oklch(55.5% 0.207 29.5)
-
Step 700
700
#B51309
oklch(49.2% 0.193 29.6)
-
Step 800
800
#93170E
oklch(42.8% 0.16 29.6)
-
Step 900
900
#761D15
oklch(37.8% 0.125 29.3)
-
Step 950
950 (this color)
#390704
oklch(22.7% 0.079 29.5)
#390704 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #161303 | 0.085 |
| Deuteranopia (no green cones) | #231E03 | 0.076 |
| Tritanopia (no blue cones) | #400007 | 0.021 |
| Achromatopsia (no color) | #1A1A1A | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #390704
#390704
oklch(22.7% 0.079 29.5)
- #002126
#002126
oklch(22.7% 0.039 209.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #390704, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Maroon #3C0008 ΔE 0.018
- Deep Brown #410200 ΔE 0.019
- Mahogany #4A0100 ΔE 0.040
- Chocolate Brown #411900 ΔE 0.050
- Dark Brown #341C02 ΔE 0.053
- Dark Plum #3F012C ΔE 0.076
- Very Dark Brown #1D0200 ΔE 0.080
- Aubergine #3D0734 ΔE 0.086
Use #390704 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.