#354AAD
Closest named color: Blueberry (#464196). oklch(45.2% 0.16 269.8), rgb(53, 74, 173).
Aa
White text reads best on this color (7.68:1).
About this color
#354AAD is a medium-dark, vivid blue. In OKLCH its lightness is 45%, its chroma 0.160 and its hue 270°. Its hue sits on the cool side of the wheel. The nearest named color is Blueberry (#464196), ΔE 0.046 away. White text reads best on it, at 7.68:1.
| Hue family | Blues |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.160) |
| Temperature | cool |
| Nearest name | Blueberry (#464196) |
| Black text | 2.73:1 |
| White text | 7.68:1 |
Values
| HEX | #354AAD |
| RGB | rgb(53, 74, 173) |
| HSL | hsl(230, 53%, 44%) |
| OKLCH | oklch(45.2% 0.16 269.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #354AAD | 7.68:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #354AAD | 2.73:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #354AAD text on white | 7.68:1 | AAA | Lc 86.2 | Fine for body text |
| #354AAD text on black | 2.73:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F2F5FE
oklch(97% 0.012 271.3)
-
Step 100
100
#E3EAFD
oklch(93.7% 0.027 269.7)
-
Step 200
200
#CBD8FC
oklch(88.4% 0.052 269.6)
-
Step 300
300
#A9BEFE
oklch(80.9% 0.094 270.2)
-
Step 400
400
#7C9AFD
oklch(70.7% 0.149 269.6)
-
Step 500
500
#5E7DFB
oklch(63.2% 0.19 269.8)
-
Step 600
600
#4762EA
oklch(55.6% 0.207 269.8)
-
Step 700
700
#3950CC
oklch(49.2% 0.193 269.7)
-
Step 800
800 (this color)
#354AAD
oklch(45.2% 0.16 269.8)
-
Step 900
900
#293983
oklch(37.7% 0.126 270.1)
-
Step 950
950
#18224C
oklch(26.9% 0.079 270.3)
#354AAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059B0 | 0.045 |
| Deuteranopia (no green cones) | #004EAB | 0.035 |
| Tritanopia (no blue cones) | #006274 | 0.129 |
| Achromatopsia (no color) | #535353 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #354AAD
#354AAD
oklch(45.2% 0.16 269.8)
- #6A5300
#6A5300
oklch(45.3% 0.093 90.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #354AAD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blueberry #464196 ΔE 0.046
- Blue Blue #2242C7 ΔE 0.050
- Sapphire #2138AB ΔE 0.052
- Cobalt #1E488F ΔE 0.056
- Majorelle Blue #3F37C9 ΔE 0.059
- Dusk Blue #26538D ΔE 0.062
- Blue With A Hint Of Purple #533CC6 ΔE 0.062
- Dark Slate Blue #483D8B ΔE 0.065
Use #354AAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.