#350B23
Closest named color: Dark Plum (#3F012C). oklch(23.3% 0.073 349), rgb(53, 11, 35).
Aa
White text reads best on this color (17.16:1).
About this color
#350B23 is a very dark, moderately saturated red. In OKLCH its lightness is 23%, its chroma 0.073 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Plum (#3F012C), ΔE 0.033 away. White text reads best on it, at 17.16:1.
| Hue family | Reds |
| Lightness | very dark (23%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Dark Plum (#3F012C) |
| Black text | 1.22:1 |
| White text | 17.16:1 |
Values
| HEX | #350B23 |
| RGB | rgb(53, 11, 35) |
| HSL | hsl(326, 66%, 13%) |
| OKLCH | oklch(23.3% 0.073 349) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #350B23 | 17.16:1 | AAA | Lc -106.0 | Preferred for body text |
| Black text on #350B23 | 1.22:1 | Fails | Lc 0.0 | Not readable |
| #350B23 text on white | 17.16:1 | AAA | Lc 103.6 | Preferred for body text |
| #350B23 text on black | 1.22:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F3CDDE
oklch(88.5% 0.048 349.4)
-
Step 300
300
#ECAAC9
oklch(80.9% 0.087 349.4)
-
Step 400
400
#DF7AAE
oklch(70.7% 0.139 349.1)
-
Step 500
500
#D3539A
oklch(63% 0.177 349)
-
Step 600
600
#BE3185
oklch(55.5% 0.193 348.8)
-
Step 700
700
#A42270
oklch(49.1% 0.18 349.3)
-
Step 800
800
#851F5C
oklch(42.7% 0.149 348.7)
-
Step 900
900
#6B214B
oklch(37.7% 0.115 349)
-
Step 950
950 (this color)
#350B23
oklch(23.3% 0.073 349)
#350B23 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #111724 | 0.081 |
| Deuteranopia (no green cones) | #1D1E22 | 0.072 |
| Tritanopia (no blue cones) | #390915 | 0.028 |
| Achromatopsia (no color) | #1B1B1B | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #350B23
#350B23
oklch(23.3% 0.073 349)
- #00251A
#00251A
oklch(23.5% 0.047 168.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #350B23, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Plum #3F012C ΔE 0.033
- Eggplant #380835 ΔE 0.037
- Aubergine #3D0734 ΔE 0.038
- Dark Maroon #3C0008 ΔE 0.048
- Dark Purple #35063E ΔE 0.055
- Very Dark Purple #2A0134 ΔE 0.056
- Deep Purple #36013F ΔE 0.060
- Deep Brown #410200 ΔE 0.063
Use #350B23 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.