#301D4D
Closest named color: Dark Purple (#35063E). oklch(28.2% 0.086 299.1), rgb(48, 29, 77).
Aa
White text reads best on this color (14.90:1).
About this color
#301D4D is a dark, moderately saturated purple. In OKLCH its lightness is 28%, its chroma 0.086 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Purple (#35063E), ΔE 0.055 away. White text reads best on it, at 14.90:1.
| Hue family | Purples |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.086) |
| Temperature | in between |
| Nearest name | Dark Purple (#35063E) |
| Black text | 1.40:1 |
| White text | 14.90:1 |
Values
| HEX | #301D4D |
| RGB | rgb(48, 29, 77) |
| HSL | hsl(264, 45%, 21%) |
| OKLCH | oklch(28.2% 0.086 299.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301D4D | 14.90:1 | AAA | Lc -104.4 | Preferred for body text |
| Black text on #301D4D | 1.40:1 | Fails | Lc 0.0 | Not readable |
| #301D4D text on white | 14.90:1 | AAA | Lc 101.6 | Preferred for body text |
| #301D4D text on black | 1.40:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F6F4FE
oklch(97.2% 0.013 295.3)
-
Step 100
100
#ECE6FB
oklch(93.6% 0.029 298.9)
-
Step 200
200
#DED2FA
oklch(88.6% 0.056 299)
-
Step 300
300
#C9B2F9
oklch(80.8% 0.101 299)
-
Step 400
400
#AF87F6
oklch(70.7% 0.161 298.9)
-
Step 500
500
#9D63F2
oklch(63% 0.207 299.1)
-
Step 600
600
#8943E1
oklch(55.5% 0.226 299.1)
-
Step 700
700
#7533C3
oklch(49.1% 0.209 299.3)
-
Step 800
800
#5F2C9E
oklch(42.7% 0.174 299.3)
-
Step 900
900
#4D2A7E
oklch(37.7% 0.136 298.9)
-
Step 950
950 (this color)
#301D4D
oklch(28.2% 0.086 299.1)
#301D4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #07274F | 0.062 |
| Deuteranopia (no green cones) | #0E274C | 0.057 |
| Tritanopia (no blue cones) | #2A2731 | 0.067 |
| Achromatopsia (no color) | #272727 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301D4D
#301D4D
oklch(28.2% 0.086 299.1)
- #262E00
#262E00
oklch(28.3% 0.067 119.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301D4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Purple #35063E ΔE 0.055
- Space Cadet #2B2D42 ΔE 0.056
- Oxford Blue #1B263B ΔE 0.059
- Dark Indigo #1F0954 ΔE 0.061
- Eggplant Purple #430541 ΔE 0.061
- Deep Purple #36013F ΔE 0.062
- Eggplant #380835 ΔE 0.062
- Deep Violet #490648 ΔE 0.065
Use #301D4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.